Integrated Digital Demand Generation


NaviSite came to Overdrive to help them deploy an integrated digital marketing campaign to drive qualified lead generation for Application Services, Hybrid Cloud Services, Desktop Cloud Services (DaaS), and Hosting & Colocation.

  • Paid Search Management
  • Remarketing Display
  • Whitehat Search Engine Optimization
  • Landing Design Development
  • Conversion Rate Optimization (CRO)
  • Banner Creative
  • Campaign Tracking and Analytics

Paid Search Management

Overdrive rearchitected the entire paid search program around sales-oriented offers and messaging with the goal of targeting prospects who were further down the sales opportunity funnel.

  • Revised offer structure
  • New messaging architecture
  • Revised ad text
  • Redesign landing pages

Landing Page Development

Conversion-focused landing pages were designed and developed across multiple product lines to actively engage the sales-oriented mindset.

Remarketing Display

A remarketing program was developed and deployed that enabled NaviSite to re-engage users across a wide variety of high profile online properties.

Conversion Rate Optimization

Overdrive developed a comprehensive list of CRO-focused design recommendations for landing pages based on the client’s feedback and competitor review. The designs were in alignment with the goal to move more leads down the sales pipeline and specifically target top and mid-funnel opportunities to fill up a “Contact Form”.

White Hat SEO

Overdrive developed and deployed a targeted Organic Search Engine Optimization program to improve Navisite’s rankings around the key term and to increase organic search traffic.

  • Code Compliance
  • XML Sitemap
  • Meta Tag Development
  • Content Development
  • Training
  • Social Media Integration
  • Interlinking
  • Call-to-Action Integration
  • Constant Keyword Level Rank and Competitive Tracking

Dashboard and Analysis

Overdrive created custom dashboards to ensure accurate tracking and segmentation of data in order to facilitate maximum insight into the integrated campaign.

Measured Success

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