In a few short years, online marketing has gone from being experimental and cutting edge to being an essential ingredient in the marketing mix. Even so, few businesses are anywhere close to getting maximum mileage out of the Internet.

Our online marketing strategists specialize in understanding our clients' online business objectives and applying them online through intelligent planning, content development, information architecture and media tactics - a combination of creative and technology. With our deep understanding of the online space and how it is affected by online marketing, our clients can deploy truly integrated Internet marketing programs that connect online and offline advertising with back-end tracking and marketing applications. The end result is an online marketing infrastructure that has greater utility, accountability and return.

Overdrive can deliver sophisticated, proven, cost-effective techniques that work for virtually every type of business and that can yield dramatic results today – and for years to come.

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Social Searching: Personalizing the Web

Leverage social search to drive impressions and ROI.

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Google World Infographic

Visualize the world of Google's companies, technologies, and services.

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Tracking Social ROI with SocialEye

Over 25 real life social media metrics and dashboards.

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