Integrated Digital Marketing and Social Media Management
Enterprise Social Media Management
Social media is about Socializing.
Social media is one of the most powerful tools in a marketer’s toolkit. It has the unique ability to connect with consumers, generate interactions, collect real-time data, drive website traffic, and generate measurable ROI. With the right social media strategy, brands can mold consumer behavior in an unparalleled manner through a combination of specific messaging, branded imagery, and activating relevant influencers.
Integrated Social Media Services
Organic + Paid Social
With the pay-to-play model of most social media platforms, it’s vital to have an integrated social media strategy. While organic messaging is meant to continue brand messaging, paid media accept it ensures these messages reach the right audience in the right place.
Your social media will be a powerful marketing tool when activated in tandem.
What We Do For You
Overdrive works closely with clients to develop a seamless social media plan with your digital efforts to meet your marketing goals. First, we analyze your current platforms and competitors to generate and implement an actionable strategy. From there, we’ll develop rich content streams connecting your brand with your audience’s passions. Then we track, measure, and report traffic, actions, leads, and sales.
Enterprise Level Services
An integral part of always-on marketing, our services go beyond maintaining your presence on social media. Scroll to see how we can grow your brand in the social sphere.
Social Media Strategy
Highly specific communication strategy for your social media channels that delivers meaningful results based on the overarching marketing goals. This includes an in-depth review of the previous results generated, future-forward trends as they apply to your industry, key goals and objectives, SEO integration, and optimization.
Paid Social Media
A core offering by Overdrive Interactive is to develop and activate robust paid media campaigns on Meta, Twitter, and TikTok. Working with the client, the paid social strategy will be designed to outline goals and KPIs, audiences, and budgets.
The Overdrive Social Media team works with the Creative Department to develop content that speaks to the desired audiences. This includes editing/reworking existing assets to be optimized for the social channels and algorithms.
Analytics & Analysis
Analytics & Analysis are done at a cadence of weekly, monthly, quarterly, or annually to prove the Social Media and Content Strategies are effective. Additionally, these will be integrated between paid and organic efforts when applicable. Items reported on include, but are not limited to, engagements, audience insights, paid media results, recommendations, and takeaways.
A vital component of Social Media is Community Management, as it extends your brand’s customer service and builds the connection between your audience and the brand. Overdrive Interactive offers three levels of Community Management to fit any client’s needs ranging from assisting your in-house team to developing fully customized responses for your loyal customers.
Influencer marketing is one of the methods brands use to increase their awareness. The Overdrive methodology includes a 4-step customized program that takes clients from campaign concepting to influencer identification, vetting, contracting, and activation to an in-depth report on the results generated.