Account Based Marketing

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Posting on Your Blog vs. Medium and LinkedIn Pulse

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Posting on the Blog vs. Medium and LinkedIn Pulse Smart marketers understand the importance of content marketing and promotion in an age where “users on WordPress produce about 91.8 million new posts each month” (source). Content marketing can get expensive if you consider the cost of freelance writers, graphic designers, developers, hosting, and the tradeoff of investing in…

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Account Based Marketing

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14 Ways to Measure Brand Awareness

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We all know that brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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