E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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E-Commerce

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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E-Commerce

9 Hottest Social Media Trends From 2015

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From the battle for real-time video supremacy, to the growth of video publishing and consumption, 2015 has been an eventful year for social. We have compiled a list of the most notable changes that impacted marketing in 2015 and will continue to impact marketing into 2016. Here are the top 9 trends in Social Media…

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E-Commerce

5 Tips for a Successful Snapchat Campaign

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Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

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E-Commerce

What’s Next in E-Commerce

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Last Friday I attended the MITX “What’s Next? E-Commerce Summit” which featured many local Boston-area brands and how they’ve adapted to the changing e-commerce landscape. The speakers represented a variety of small and large players, including in-store retail brands that had to bridge the gap to online, e-commerce only companies, breakout retail brands and a few new…

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