Jeff Selig, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

Google Analytics 4

by Jeff Selig March 16, 2021

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather. The release of GA4 means that Google is expecting cookie tracking to end…

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Analytics

Ultimate Google Analytics Dimensions and Metrics List

by Jeff Selig February 3, 2018

When it comes to better Findability, analyze your website performance. Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata…

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Account Based Marketing

How AI is Reshaping Digital Marketing

by Jeff Selig February 2, 2018

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and…

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Account Based Marketing

Navigating Marketing Complexities with Artificial Intelligence

by Jeff Selig January 14, 2018

Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster…

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Advertising

Future of Search and AI Presentation: Fall 2017 MoNage Conference

by Jeff Selig October 30, 2017

Overdrive was honored to be chosen as a speaker on the Future of Search and AI for the Fall 2017 MoNage conference held here in Boston. The Fall 2017 MoNage conference took place Oct 24-26, 2017 at the Boston Public Library, and…

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Analytics

CMO’s Guide to SEO

by Jeff Selig May 23, 2017

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with…

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Account Based Marketing

The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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Event

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

by Jeff Selig May 16, 2017

I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting…

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Analytics

SEO Dashboard for CMOs

by Jeff Selig May 8, 2017

Live Webinar Register now for the live webinar on Thursday, March 29, 2018 at 2:00pm EDT. Driving Marketing Performance Lets take a robust look at the search engine optimization (SEO) elements that CMOs should be keeping an eye on and…

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