Jeff Selig, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

International SEO: Expanding Your Digital Footprint with Best Practices by Google

by Jeff Selig June 5, 2023

As an experienced Search Engine Optimization (SEO) expert, I understand the significance of expanding your business’s reach in the global market. In today’s digital era, International SEO is vital in helping companies to establish their presence worldwide. In this blog…

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Demystifying SEO: Unveiling the Power of Technical SEO and Content SEO

by Jeff Selig June 2, 2023

When it comes to search engine optimization (SEO), different strategies and techniques are used to enhance a website’s visibility and ranking on search engine result pages (SERPs). Two main approaches are Technical SEO and Content SEO. While both share a…

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Boston SEO

Amazon SEO FAQs

by Jeff Selig September 5, 2021

Amazon Platform Management Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks for Amazon marketing services are to implement strategies for listing content, product keyword optimization, images, and videos….

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Analytics

Google Analytics 4

by Jeff Selig March 16, 2021

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather. The release of GA4 means that Google is expecting cookie tracking to end…

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Analytics

Ultimate Google Analytics Dimensions and Metrics List

by Jeff Selig February 3, 2018

When it comes to better Findability, analyze your website performance. Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata…

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Account Based Marketing

How AI is Reshaping Digital Marketing

by Jeff Selig February 2, 2018

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and…

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Account Based Marketing

Navigating Marketing Complexities with Artificial Intelligence

by Jeff Selig January 14, 2018

Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster…

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Advertising

Future of Search and AI Presentation: Fall 2017 MoNage Conference

by Jeff Selig October 30, 2017

Overdrive was honored to be chosen as a speaker on the Future of Search and AI for the Fall 2017 MoNage conference held here in Boston. The Fall 2017 MoNage conference took place Oct 24-26, 2017 at the Boston Public Library, and…

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Analytics

CMO’s Guide to SEO

by Jeff Selig May 23, 2017

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with…

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