Jeff Selig
COO
Jeff Selig, the COO with 26 years of experience, brings a comprehensive understanding of digital marketing operations to his role. His expertise covers SEO, SEM, web development, analytics, email marketing, and marketing automation. Jeff bridges the gap between technical implementation and marketing strategy through his background in web development coupled with his marketing expertise. He leverages data and technology to drive marketing efficiency and effectiveness through his proficiency in analytics and marketing automation. Jeff leads strategic planning, resource allocation, and process optimization across the organization. He applies his unique blend of technical knowledge and creative thinking to problem-solving and innovation in digital marketing operations. Jeff drives operational excellence and strategic growth in the digital marketing landscape through his comprehensive skill set and extensive experience.
Education
Certifications
Demandbase: Advanced ABM Certification
BrightEdge Advanced Certification
Brightedge Foundation Certification
Brightedge Masters Certification
Conductor All-Star Certification
Google AdWords CertifiedGoogle AdWords Certified
Google Analytics Individual Qualification Exam
Google Engage for Agencies
Google Tag Manager Fundamentals
Publications
Future M: Volunteer, NERD Center, Microsoft's New England Research and Development Center
HOST: Ultimate SEO Dashboard for CMOs Webinar Co-Marketing with Overdrive Interactive/BrightEdge
Executive Training: INTJ developed and coached by ClearRock
Marketing Technology Summit
MITX 2012 Judge
MITX 2016 Judge
MITX 2018 Judge
Northeastern University Graduate School Guest Lecturer
Presenter Bostonwp January Meetup, Present and future of SEO and search
Quoted by Mashable: Is the Facebook Like Dead for Marketers?
Speaker: Boston SEO Meetup: The Future of SEO 2017
Speaker: Future of Search and AI, Monage Conference
Speaker: LSSO's RainDance Conference 2012: Using Digital Media to Generate Prospects and Revenue
Speaker: Marketing Technology Summit Boston University
Speaker: SEO and Magento solutions: New England Magento E-Commerce Meetup
Speaker: Social & Digital Media for Law Firms: Thomson Reuters
Speaker: The Full Value of Mobile: co-presented w/ Google at AAJ
Speaker: The Hildebrandt Institute and West LegalEdcenter present SOCIAL AND DIGITAL MEDIA FOR LAW FIRMS 2012 - Connecting Revenue and ROI to your Digital Strategy: Video, Mobile Devices & Blogs.
Expertise
Website Development
Start-ups
Excel
Interactive Marketing
Web Design
Organic Search
Digital Marketing
SEM
Digital Strategy
SPSS
SEO
Web Development
Omniture
Email Marketing
Marketing Automation
Online Marketing
Landing Page Optimization
Web Analytics
User Experience
Online Advertising
Lead Generation
Display Advertising
Online Communities
Cognos
PPC
Social Media Marketing
Social Media Measurement
MSN AdCenter
Google Webmaster Tools
Affiliate Marketing
Google Analytics
Tableau
Convertro
Meta
Google Ads
Interactive Media
Online Branding
Social Business Design
CMO management
E-commerce
Analytics
Online PR
Digital Asset Management
Eloqua
Conversion Optimization
Integrated Marketing
Web Marketing
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Blogs by Jeff Selig
Impact of AI on Search Discovery & Engagement
AI-driven search assistants are fundamentally changing how people discover information, products, and content online. Instead of scrolling through pages of links, users increasingly get direct, conversational answers from AI. For example, Google’s Search Generative Experience (SGE) and Microsoft’s Bing Chat…
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SEO Techniques for AI-Generated Content
Google’s Meridian MMM Tool: Key Features and Setup Guide
Google’s Meridian is an open-source Marketing Mix Modeling (MMM) tool designed to help advertisers measure the effectiveness of their marketing campaigns, optimize budget allocations, and predict future marketing performance. It is built on Bayesian causal inference and supports geo-based data…
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Navigating Meta’s Rising Costs and Lower Efficiency: What Advertisers Should Know and How to Adapt
Over the past several months, Meta’s aggressive investments in AI and metaverse infrastructure have led to rising costs, evolving ad performance dynamics, and shifts in attribution modeling. While these advancements promise long-term benefits, they also present challenges for advertisers, including…
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Google’s AI Overviews Now Testing on High-Volume Search Terms – What It Means for Your SEO Strategy
Google’s AI Overview deployment strategy is evolving, and new data from BrightEdge Generative Parser™ reveals fascinating insights into how Google is adapting its AI Overviews to impact high-volume search queries. While we’ve previously seen AI Overviews handle complex queries, recent…
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Facebook Prophet vs. Google Meridian: A Deep Dive into Forecasting for Media Mix Modeling
Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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The Rise of the AI Crawler and Optimizing for Their Future Impact
In the ever-evolving landscape of digital technology, a quiet revolution is taking place: the emergence of AI-powered web crawlers. These sophisticated tools are fundamentally changing how information is discovered, indexed, and delivered across the internet, marking a significant departure from…
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