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YouTube SEO Guide

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YouTube SEO Best Practices YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both branded and unbranded search terms, so it’s important to optimize titles,…

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Branding

Standing Out From the Crowd – Owned Images In Search

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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…

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Healthcare and Hospital SEO

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Healthcare and Hospital marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers. LOCAL…

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Marketing

Harry Gold Become a Marketing Engineer

NEDMA’s 56th Annual Conference Recap

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NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive Interactive sponsored the event with Japs-Olson Company and DMM, and CEO Harry Gold presented his informative…

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How SEOs Use Google Differently

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The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for them. We know the difference between navigational, transactional, and informational searches. We know what keywords…

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