Awards

Overdrive Wins at 2017 WebAwards

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We’re excited to announce that we’ve been awarded the Web Marketing Association’s WebAward Competition’s Blog Standard of Excellence and Best Blog Website for our work on Direct2Dell Consumer Blog and Direct2Dell EMC Tech B2B Blog, respectively.         The Team Director of Interactive Services – Overdrive Interactive: Andrew Abrahams Senior Interactive Designer –…

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Analytics

New Feature From Google Analytics – Get Answers Instantaneously

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Google announced a few days ago a huge step towards the future of Analytics Intelligence. The new feature, which already discussed last year, called “Ask Intelligence” is basically a machine learning technology that let you get answers from Google Analytics about your key business metrics such as “How many new users did we have from organic search on mobile…

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Advertising

Ads Coming to a Facebook Messenger App Near You

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After successful beta tests in Thailand and Australia, Facebook has decided to go global with Messenger Ads. While some may bemoan this as ad creep, the possibilities this new avenue opens up is beneficial to both advertisers and consumers. After all, connecting consumers whose interests align with a brand’s is what social media marketing is all about. There’s nothing…

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Analytics

brand-awareness-image

14 Ways to Measure Brand Awareness

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We all know that brand marketing is a big influencer on why a person buys your product over a competitor’s. Although it is not an OFFICIAL ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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