Driving Forward > Digital Marketing Blog

SEO

Navigating Google’s Shift: The Rising Importance of Content Creators in SEO Strategy

by Julian Connors October 3, 2024

Hey there! In recent months, we’ve seen a fascinating shift in the digital marketing landscape: Google is actively recognizing and elevating content creators in its search results. This significant change is not just a trend but a game-changer for all…

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SEO

Integrating SEO with Product Development: Building Visibility from the Ground Up

by Kitan Lawson October 2, 2024

In today’s competitive digital landscape, visibility is everything. To ensure that your product stands out and reaches your target audience, SEO must be part of your product development process from the start. By integrating SEO early, you’ll not only increase…

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Development

Are Your PageSpeed Recommendations Not Getting Implemented? One Thing You Can Do.

by Patrick St.Onge September 26, 2024

Ensuring web applications perform efficiently is crucial for a good user experience. One key technology that helps developers achieve smoother and faster web experiences is Web Workers. Let’s explore what they are, what they require, and how you can set…

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AI in Search

by Jeff Selig September 19, 2024

Imagine a world where your coffee maker anticipates your morning brew before you even reach for a cup, where your car navigates through traffic with the finesse of a seasoned chauffeur, and where your smartphone becomes a personal AI assistant…

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SEO

Google’s August 2024 Core Update: Google Might Trust Its Customers More Than Brands

by Julian Connors September 18, 2024

Google’s August 2024 core update rolled out from August 15 to September 3, 2024. This update was notable for its significant impact on search rankings, but it followed the March 2024 core update, which Google had previously described as the…

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Content Marketing

The Importance of Accessibility Online and in Digital Marketing

by Jessica O'Brien September 16, 2024

Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities. It’s important that every member of your audience can consume and…

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Business Intelligence

The Guide to Business Information Pipelines

by Greg Kellerman September 4, 2024

In today’s competitive business landscape, leveraging data to understand and respond to customer needs is paramount. This is where a customer-centric business information pipeline comes into play. By harnessing advanced tools like Power BI, Looker Studio, and Google Cloud Platform,…

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Event

The Influence of Social Media During the 2024 Summer Olympics

by Christina Lata August 29, 2024

How Athletes and Brands Capitalized at Unprecedented Levels The 2024 Summer Olympics in Paris were more than a display of athletic prowess; they were a testament to the influence of social media on global events. The Games showed how intertwined…

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