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Driving Forward > Digital Marketing Blog

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

Okay, we so often get asked, “Should we have localized landing pages or one national landing page?” Well, the answer is not that simple in terms of a straight local or national landing page strategy. Often, it’s a mix of…

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Advertising

Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

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Branding

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A Brand Awareness campaign tells your audience who you are and how you can help them, while a Demand Gen campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen…

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Branding

Why is a Creative Audit Important for Building Future Campaigns?

by Brienne Swanson May 22, 2023

Effective creative can enhance your messaging, increase brand recognition, and even drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers. Video Transcript “Your audience isn’t seeking you out but…

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Marketing

TikTok SEO: Key Tips to Improve Your Rank

by Emma Ceplinskas May 5, 2023

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…

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Marketing

Overdrive Releases the 2023 Artificial Intelligence Marketing Map

by Emma Ceplinskas May 3, 2023

The hot topic dominating the world of marketing in 2023 is artificial intelligence (AI). Therefore, staying up to date on the latest AI technologies will be essential for marketers to move the needle and improve the overall customer journey. Overdrive…

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Analytics

Overdrive Launches the 2023 Search Map

by Christina Lata April 21, 2023

Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages, allowing companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves and algorithms update, leaving marketers…

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Lead Generation

6 Customer Journeys in 8 Minutes

by Brienne Swanson April 17, 2023

Are you able to clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact points of optimization. Watch CEO Harry J. Gold put together six customer…

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