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Demandbase joins MTech as a sponsor

Big Announcements for the MTech Summit!

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Save 50% with this registration link. We have some big news! We’re excited to announce that Demandbase has joined Overdrive in sponsoring the New England Marketing Association (NEDMA) 2018 Marketing Technology Summit! Demandbase is an account-based marketing agency that offers solutions to target and close bigger deals with your key accounts. Christine Farrier, Senior Manager…

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How A Digital Agency Is Like Thanksgiving Dinner

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While the individual foods and decorations of Thanksgiving are great on their own, you need every part to make a full Thanksgiving meal. A digital agency works the same way.   Account Management Bread is warm and accommodates all other food. Account management is the staple of the client-agency relationship. Development  Without a properly built table,…

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The Overdrive Team Goes To Fenway

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As far as company outings go, you can’t get much more Boston than taking an Old Town Trolley to a Red Sox game, while wearing a Sweet Caroline themed Fenway shirt. OK, maybe if we had a guest with us like Tom Brady or Gronk perhaps, but there’s always next year.     We piled…

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Simple Twitter Tips for B2B CMOs

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Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

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