Analytics Archives

Driving Forward > Digital Marketing Blog

Google Delays Sunsetting Cookies to 2024

by Christina Lata August 2, 2022

Since the announcement of The Privacy Sandbox in 2019, the digital marketing world has been preparing for the “cookie apocalypse” and how to move forward without Google’s third-party data. For those who may not be aware, The Privacy Sandbox is…

Read the full article

Analytics

Google Analytics 4 Cross-Channel Attribution

by Jessica Smith January 24, 2022

Google Analytics 4 Cross-Channel Attribution Executive Summary Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling. This is another advance in the next generation of Google Analytics. On January 26th, 2022, Google will be switching all GA4…

Read the full article

Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the most successful tech B2B companies in the world….

Read the full article

Analytics

6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of digital marketing KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs…

Read the full article

Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

Read the full article

Analytics

Google Analytics 4

by Jeff Selig March 16, 2021

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather. The release of GA4 means that Google is expecting cookie tracking to end…

Read the full article

Analytics

Spam Bot Traffic in Google Analytics

by nick holt February 3, 2021

Spam Bot Traffic in Google Analytics On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu Although Google’s anti-spam team…

Read the full article

Analytics

3 SEO Metrics for CMOs

by Seth Richtsmeier June 28, 2019

Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate…

Read the full article

Analytics

Ultimate Google Analytics Dimensions and Metrics List

by Jeff Selig February 3, 2018

When it comes to better Findability, analyze your website performance. Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata…

Read the full article

Older Posts