Analytics

metrics vs dimension google analytics reporting

Ultimate Google Analytics Dimensions and Metrics List

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When it comes to better Findability, analyze your website performance.  Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata API to: Automatically discover new columns Access all dimensions and metrics attributes for Google Analytics…

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Analytics

How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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Analytics

Importance of Meta Data and How to Write It

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What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for online searchers to increase click-through-rates (CTR) from search result pages to your website.   Meta…

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Analytics

google keyword planner alternative

11 Alternatives to Google Keyword Planner

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SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No budget or resources for enterprise SEO tools. Limited or range of monthly searches in Google…

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Analytics

New Feature From Google Analytics – Get Answers Instantaneously

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Google announced a few days ago a huge step towards the future of Analytics Intelligence. The new feature, which already discussed last year, called “Ask Intelligence” is basically a machine learning technology that let you get answers from Google Analytics about your key business metrics such as “How many new users did we have from organic search on mobile…

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Analytics

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14 Ways to Measure Brand Awareness

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We all know that brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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Analytics

SEO delivers the Highest ROI

CMO’s Guide to SEO

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The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find…

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Analytics

ultimate seo dashboard

SEO Dashboard for CMOs

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Live Webinar Register now for the live webinar on Thursday, March 29, 2018 at 2:00pm EDT. Driving Marketing Performance Lets take a robust look at the search engine optimization (SEO) elements that CMOs should be keeping an eye on and discover how to set up a dashboard with a storytelling mindset to showcase your SEO…

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