Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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In the ever-evolving landscape of digital technology, a quiet revolution is taking place: the emergence of AI-powered web crawlers. These sophisticated tools are fundamentally changing how information is discovered, indexed, and delivered across the internet, marking a significant departure from…
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Tracking AI-driven traffic in Google Analytics 4 (GA4) is no longer optional—it’s a necessity for businesses aiming to stay ahead in today’s AI-influenced digital landscape. With AI-powered tools reshaping search and discovery, monitoring this traffic unveils invaluable insights to refine…
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In today’s competitive digital landscape, efficiently managing media programs and generating high-quality leads are essential functions to ensure a robust sales pipeline. A comprehensive business intelligence platform serves as a critical tool in this endeavor, providing a centralized analytics solution…
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Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves, and algorithms update, leaving…
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Change to Google Analytics 4’s Default Attribution Model Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling, another advance in the next generation of Google Analytics. On January 26th, 2022, Google will switch all GA4 properties’ attribution…
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