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6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of digital marketing KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs…

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Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

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Analytics

Google Analytics 4

by Jeff Selig March 16, 2021

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather. The release of GA4 means that Google is expecting cookie tracking to end…

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Analytics

Spam Bot Traffic in Google Analytics

by nick holt February 3, 2021

Spam Bot Traffic in Google Analytics On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu Although Google’s anti-spam team…

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Analytics

3 SEO Metrics for CMOs

by Seth Richtsmeier June 28, 2019

Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate…

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Analytics

Ultimate Google Analytics Dimensions and Metrics List

by Jeff Selig February 3, 2018

When it comes to better Findability, analyze your website performance. Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata…

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Account Based Marketing

How AI is Reshaping Digital Marketing

by Jeff Selig February 2, 2018

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and…

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Account Based Marketing

Navigating Marketing Complexities with Artificial Intelligence

by Jeff Selig January 14, 2018

Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster…

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Analytics

Importance of Meta Data and How to Write It

by nick holt November 15, 2017

What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for…

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