nick holt, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

Spam Bot Traffic in Google Analytics

by nick holt February 3, 2021

Spam Bot Traffic in Google Analytics On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu Although Google’s anti-spam team…

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Why Companies Still Need SEO During Covid-19

by nick holt May 14, 2020

As most of the global workforce goes remote in 2020, businesses and budgets are changing due to a decrease or increase in site traffic. Since this pandemic is new for marketers and organizations, there isn’t exactly a marketing blueprint but…

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Boston SEO

6 Google Analytics KPIs CMOs Should Track

by nick holt August 1, 2019

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need…

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YouTube SEO Guide

by nick holt October 4, 2018

YouTube SEO Best Practices YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic…

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Hospital and Healthcare SEO

by nick holt July 20, 2018

Hospital and Healthcare marketers have the responsibility to increase your opurganization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations below can be applied to…

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How SEOs Use Google Differently

by nick holt June 1, 2018

The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for…

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Mobile

Mobile-First Index: What You Need to Know

by nick holt March 28, 2018

Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to…

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