nick holt, Author at Overdrive Interactive

Spam Bot Traffic in Google Analytics

by nick holt February 3, 2021

On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu Although Google’s anti-spam team fixed the initial spike on January…

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Why Companies Still Need SEO During Covid-19

by nick holt May 14, 2020

As most of the global workforce goes remote in 2020, businesses and budgets are changing due to a decrease or increase in site traffic. Since this pandemic is new for marketers and organizations, there isn’t exactly a marketing blueprint but…

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Boston SEO

6 Google Analytics KPIs CMOs Should Track

by nick holt August 1, 2019

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need…

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YouTube SEO Guide

by nick holt October 4, 2018

YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both…

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Hospital and Healthcare SEO

by nick holt July 20, 2018

Hospital and Healthcare marketers have the responsibility to increase your opurganization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations below can be applied to…

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How SEOs Use Google Differently

by nick holt June 1, 2018

The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for…

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Blogs by nick holt