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Healthcare and Hospital SEO

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Healthcare and Hospital marketers have the responsibility to increase your organization’s visibility, be an authority in condition-related content, and a provide a positive experience when someone lands on your website from a search. Our recommendations can be applied to any major industry, but we decided to focus our examples on Hospitals and Healthcare Providers. LOCAL…

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How SEOs Use Google Differently

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The majority of us don’t click on Google Ads because we understand how much they cost-per-click We know the word variations that will give us a quick answer (e.g., how, what, who) We know “video keywords” and how to optimize for them. We know the difference between navigational, transactional, and informational searches. We know what keywords…

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Tweet Carousel: Twitter Cards & Open Graph Markup

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Earn the Tweet Carousel for Branded Searches Issue: You do not receive a carousel for their tweets on branded searches. There is no method to guarantee a Tweet Carousel for branded searches since it is at Google’s discretion, based on the authority of your Website and Twitter Account, and the type of listings on Page…

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List of 2018 Marketing Conference Sessions

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Marketing Conference Topics and Sessions Need a new blog post about marketing? Need to present at a conference and can’t think of a catchy topic? Or just looking for the latest industry trend? We compiled a list of topic sessions that cover industry trends, niches, workshops, and keynotes from popular marketing conferences in 2018. Conference…

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Mobile-First Index: What You Need to Know

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Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

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Podcast SEO

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Podcast SEO Checklist Below is an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Target Keyword in URL Target Keyword in Title Tag Target Keyword in Meta Description Introductory Text with 2-3 Summary Bullets Embed Video with a Relevant Image Thumbnail Internal Link…

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Ultimate Google Analytics Dimensions and Metrics List

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When it comes to better Findability, analyze your website performance.  Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata API to: Automatically discover new columns Access all dimensions and metrics attributes for Google Analytics…

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