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Tweet Carousel: Twitter Cards & Open Graph Markup

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Earn the Tweet Carousel for Branded Searches Issue: You do not receive a carousel for their tweets on branded searches. There is no method to guarantee a Tweet Carousel for branded searches since it is at Google’s discretion, based on the authority of your Website and Twitter Account, and the type of listings on Page…

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List of 2018 Marketing Conference Sessions

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Marketing Conference Topics and Sessions Need a new blog post about marketing? Need to present at a conference and can’t think of a catchy topic? Or just looking for the latest industry trend? We compiled a list of topic sessions that cover industry trends, niches, workshops, and keynotes from popular marketing conferences in 2018. Conference…

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Mobile-First Index: What You Need to Know

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Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

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Podcast SEO

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Podcast SEO Checklist Below is an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Target Keyword in URL Target Keyword in Title Tag Target Keyword in Meta Description Introductory Text with 2-3 Summary Bullets Embed Video with a Relevant Image Thumbnail Internal Link…

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Ultimate Google Analytics Dimensions and Metrics List

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When it comes to better Findability, analyze your website performance.  Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata API to: Automatically discover new columns Access all dimensions and metrics attributes for Google Analytics…

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9 Most Common Schema Markup Types

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Schema markup is code, added to your website that adds more information about your website displayed below the title tag. It helps search engines understand your content and better their search result to offer additional information to users. There are three formats of schema markups are common in the most popular search engines. JSON-LD Microdata…

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2018 Search Marketing Map

Overdrive Releases 2018 Search Marketing Map

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To be a successful marketer in today’s changing landscape, marketers need to wrap their heads around the resources provided around search marketing. That’s why we created an infographic- to compile all the useful information search marketers need to succeed. Overdrive Interactive updated our signature Search Marketing Map to include over 169 live links ranging from…

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