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• Crafting the Demand Gen Customer Journey

  Guide

  Crafting the Customer Journey

  Learn how to craft and deploy powerful customer journeys.

• Demand Gen Ops. Map

  Infographic

  Demand Gen Ops. Map

  The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.

• Overdrive University

  Training

  Overdrive University

  Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

• Always-On Account-Based Marketing – Webinar Slides & Video

  Webinar

  Always-On ABM

  Webinar slides and video with tactics you can start using right away.

• Lead Gen Metrics Timeline

  Infographic

  Lead Gen Metrics Timeline

  The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

• Account-Based Marketing Roadmap

  Infographic

  ABM Roadmap

  Critical components of a steady-state ABM program

• SEM Success for B2B – Webinar Slides & Video

  Video

  SEM Success for B2B

  Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

• Search Marketing Map

  Infographic

  Search Marketing Map

  Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

• Social Media Map

  Infographic

  Social Media Map

  Explore the evolving social media marketing landscape. Live links to more than 451 sites, apps, and tools broken down into 25 categories.

• Artificial Intelligence Marketing Map

  Infographic

  AI Marketing Map

  Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

• The Digital Advertising Guide – 2nd Edition

  eBook

  The Digital Advertising Guide

  Get your head around the many advertising options available to digital marketers today.

• Ultimate SEO Dashboard for CMOs – Video & Slides

  Webinar

  Ultimate SEO Dashboard for CMOs

  Webinar slides and video with tactics CMOs can start using right away.

• Google World Infographic

  Infographic

  Google World Infographic

  Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

• 5 Digital Pillars of Ecommerce– Keynote Speech

  Video

  5 Digital Pillars of Ecommerce

  Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

• Demand Gen Infrastructure

  Infographic

  Demand Gen Infrastructure

  Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

• Becoming a Marketing Engineer – Webinar Slides & Video

  Webinar

  Becoming a Marketing Engineer

  Webinar slides and video. Learn how to craft the customer journey.

• 17 Ways to Integrate SEO & Social – Webinar Slides & Video

  Webinar

  17 Ways to Integrate SEO & Social

  Webinar slides and video with tactics you can start using right away.

• 14 B2B Social Media Marketing Tactics That Work

  Guide

  14 B2B Social Media Tactics

  Guide to weave your content into the social fabric of the web and your industry.

• Quick Start Marketing Automation Seminar – Video & Slides

  Video

  Quick Start Marketing Automation

  Learn how to quickly launch nurture campaigns.

• The Native Advertising Guide

  Guide

  The Native Advertising Guide

  Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

• Marketing Minute Video: The Power of “And Then What?”

  Video

  The Power of "And Then What?"

  Learn how all elements of digital marketing work together.

• Marketing Minute Video: Understanding Integrated Digital Marketing

  Video

  Integrated Digital Marketing

  How all elements of digital marketing work together in 2 minutes.

• Marketing Minute Video: The Secret to Content Marketing in 2 Minutes

  Video

  The Secret to Content Marketing

  Learn the Secret to Content Marketing in 2 Minutes.

• Marketing Minute Video: The Power of the Social Media Share – Going Viral

  Video

  The Social Media Share

  This 2-minute video explains the power of the social media share.

• Google Gallery

  Presentation

  Google Gallery

  Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.