Demand Gen Infrastructure

Discover DCCO: Drive. Capture. Convert. Optimize – Overdrive Interactive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for ever-increasing ROI.

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Knowledge Center

Learn. Share. Succeed.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

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