Demand Gen Infrastructure

Visualize Effective Demand Gen Tactics

Discover DCCO: Drive. Capture. Convert. Optimize – Overdrive Interactive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for ever-increasing ROI.

If you would like to leverage our marketing expertise for your organization, please contact us.

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Knowledge Center

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Crafting the Demand Gen Customer Journey

Guide

Crafting the Customer Journey

Learn how to craft and deploy powerful customer journeys.
Demand Gen Ops. Map

Infographic

Demand Gen Ops. Map

The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.
Overdrive University

Training

Overdrive University

Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.
Always-On Account-Based Marketing – Webinar Slides & Video

Webinar

Always-On ABM

Webinar slides and video with tactics you can start using right away.
Lead Gen Metrics Timeline

Infographic

Lead Gen Metrics Timeline

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).
Account-Based Marketing Roadmap

Infographic

ABM Roadmap

Critical components of a steady-state ABM program
SEM Success for B2B – Webinar Slides & Video

Video

SEM Success for B2B

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.
Search Marketing Map

Infographic

Search Marketing Map

Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.
Social Media Map

Infographic

Social Media Map

Explore the evolving social media marketing landscape. Live links to more than 451 sites, apps, and tools broken down into 25 categories.
Artificial Intelligence Marketing Map

Infographic

AI Marketing Map

Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.
The Digital Advertising Guide – 2nd Edition

eBook

The Digital Advertising Guide

Get your head around the many advertising options available to digital marketers today.
Ultimate SEO Dashboard for CMOs – Video & Slides

Webinar

Ultimate SEO Dashboard for CMOs

Webinar slides and video with tactics CMOs can start using right away.
Google World Infographic

Infographic

Google World Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.
5 Digital Pillars of Ecommerce– Keynote Speech

Video

5 Digital Pillars of Ecommerce

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.
Demand Gen Infrastructure

Infographic

Demand Gen Infrastructure

Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.
Becoming a Marketing Engineer – Webinar Slides & Video

Webinar

Becoming a Marketing Engineer

Webinar slides and video. Learn how to craft the customer journey.
17 Ways to Integrate SEO & Social – Webinar Slides & Video

Webinar

17 Ways to Integrate SEO & Social

Webinar slides and video with tactics you can start using right away.
14 B2B Social Media Marketing Tactics That Work

Guide

14 B2B Social Media Tactics

Guide to weave your content into the social fabric of the web and your industry.
Quick Start Marketing Automation Seminar – Video & Slides

Video

Quick Start Marketing Automation

Learn how to quickly launch nurture campaigns.
The Native Advertising Guide

Guide

The Native Advertising Guide

Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.
Marketing Minute Video: The Power of “And Then What?”

Video

The Power of "And Then What?"

Learn how all elements of digital marketing work together.
Marketing Minute Video: Understanding Integrated Digital Marketing

Video

Integrated Digital Marketing

How all elements of digital marketing work together in 2 minutes.
Marketing Minute Video: The Secret to Content Marketing in 2 Minutes

Video

The Secret to Content Marketing

Learn the Secret to Content Marketing in 2 Minutes.
Marketing Minute Video: The Power of the Social Media Share – Going Viral

Video

The Social Media Share

This 2-minute video explains the power of the social media share.
Google Gallery

Presentation

Google Gallery

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.