Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Looking to Improve Lead Quality?
In today's competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users - whether they're seeking to purchase, educate themselves, or gather top-level information - significantly impacts lead quality and campaign ROI.
Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations. Understanding target personas isn't enough; considering how your marketing and promotional tactics influence user mindset post-conversion is essential for successful campaigns.
Overdrive Interactive’s founder and EVP, Director of Client Services, Ty Velde, arms you with strategies to help you generate high-quality leads.
Key topics covered in this session are as follows:
- What is a Conversion-Based Persona.
- How to develop Conversion-Based Personas.
- How to segment Conversion-Based Personas.
- A five-step process to creating your own "Conversion-Based Personas."
- Case Study: How "Conversion-Based Personas" have been leveraged to improve lead quality.
- And more!
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Download the guide to:
Looking to Improve Lead Quality?
In today's competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users - whether they're seeking to purchase, educate themselves, or gather top-level information - significantly impacts lead quality and campaign ROI.
Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations. Understanding target personas isn't enough; considering how your marketing and promotional tactics influence user mindset post-conversion is essential for successful campaigns.
Overdrive Interactive’s founder and EVP, Director of Client Services, Ty Velde, arms you with strategies to help you generate high-quality leads.
Key topics covered in this session are as follows:
- What is a Conversion-Based Persona.
- How to develop Conversion-Based Personas.
- How to segment Conversion-Based Personas.
- A five-step process to creating your own "Conversion-Based Personas."
- Case Study: How "Conversion-Based Personas" have been leveraged to improve lead quality.
- And more!
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Download the guide to:
Looking to Improve Lead Quality?
In today's competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users - whether they're seeking to purchase, educate themselves, or gather top-level information - significantly impacts lead quality and campaign ROI.
Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations. Understanding target personas isn't enough; considering how your marketing and promotional tactics influence user mindset post-conversion is essential for successful campaigns.
Overdrive Interactive’s founder and EVP, Director of Client Services, Ty Velde, arms you with strategies to help you generate high-quality leads.
Key topics covered in this session are as follows:
- What is a Conversion-Based Persona.
- How to develop Conversion-Based Personas.
- How to segment Conversion-Based Personas.
- A five-step process to creating your own "Conversion-Based Personas."
- Case Study: How "Conversion-Based Personas" have been leveraged to improve lead quality.
- And more!
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Key Insights From Our Research
Looking to Improve Lead Quality?
In today's competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users - whether they're seeking to purchase, educate themselves, or gather top-level information - significantly impacts lead quality and campaign ROI.
Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations. Understanding target personas isn't enough; considering how your marketing and promotional tactics influence user mindset post-conversion is essential for successful campaigns.
Overdrive Interactive’s founder and EVP, Director of Client Services, Ty Velde, arms you with strategies to help you generate high-quality leads.
Key topics covered in this session are as follows:
- What is a Conversion-Based Persona.
- How to develop Conversion-Based Personas.
- How to segment Conversion-Based Personas.
- A five-step process to creating your own "Conversion-Based Personas."
- Case Study: How "Conversion-Based Personas" have been leveraged to improve lead quality.
- And more!
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Get the Complete Whitepaper
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Looking to Improve Lead Quality?
In today's competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users - whether they're seeking to purchase, educate themselves, or gather top-level information - significantly impacts lead quality and campaign ROI.
Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations. Understanding target personas isn't enough; considering how your marketing and promotional tactics influence user mindset post-conversion is essential for successful campaigns.
Overdrive Interactive’s founder and EVP, Director of Client Services, Ty Velde, arms you with strategies to help you generate high-quality leads.
Key topics covered in this session are as follows:
- What is a Conversion-Based Persona.
- How to develop Conversion-Based Personas.
- How to segment Conversion-Based Personas.
- A five-step process to creating your own "Conversion-Based Personas."
- Case Study: How "Conversion-Based Personas" have been leveraged to improve lead quality.
- And more!
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Get the Slides
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
Looking to Improve Lead Quality?
In today's competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users - whether they're seeking to purchase, educate themselves, or gather top-level information - significantly impacts lead quality and campaign ROI.
Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations. Understanding target personas isn't enough; considering how your marketing and promotional tactics influence user mindset post-conversion is essential for successful campaigns.
Overdrive Interactive’s founder and EVP, Director of Client Services, Ty Velde, arms you with strategies to help you generate high-quality leads.
Key topics covered in this session are as follows:
- What is a Conversion-Based Persona.
- How to develop Conversion-Based Personas.
- How to segment Conversion-Based Personas.
- A five-step process to creating your own "Conversion-Based Personas."
- Case Study: How "Conversion-Based Personas" have been leveraged to improve lead quality.
- And more!
Improving Lead Quality Through Conversion-Based Personas – Webinar Slides & Video
