The Digital Advertising Guide – 2nd Edition

Written by:

Edited by:

Fact Checked by:

Reviewed by:

Our quick guide for all marketers who want to be great marketers! Includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising.

Wrap Your Head Around Digital Advertising

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That's why we wrote The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

This quick guide will help you get your head around:

Ad formats including banners, rich media, video, mobile, and search
Targeting and pricing models
Ad serving, tracking, and attribution modeling

‍

Global Tech Brand

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” ....

Read Full Article

Global Tech Brand

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” ....

Read Full Article

Global Tech Brand

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” ....

Read Full Article

The Digital Advertising Guide – 2nd Edition

Our quick guide for all marketers who want to be great marketers! Includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising.

Download the guide to:

Wrap Your Head Around Digital Advertising

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That's why we wrote The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

This quick guide will help you get your head around:

Ad formats including banners, rich media, video, mobile, and search
Targeting and pricing models
Ad serving, tracking, and attribution modeling

‍

Lead Gen Metrics Timeline

The Lead Gen Metrics Timeline provides the important metrics needed to truly “close the loop,” marking the journey from spend to ROAS (return on ad spend).

Read full article

The Native Advertising Guide

Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer with paid media services.

Read full article

Account-Based Marketing Roadmap

Critical components of a steady-state ABM program

Read full article

The Digital Advertising Guide – 2nd Edition

Our quick guide for all marketers who want to be great marketers! Includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising.

Download the guide to:

Wrap Your Head Around Digital Advertising

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That's why we wrote The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

This quick guide will help you get your head around:

Ad formats including banners, rich media, video, mobile, and search
Targeting and pricing models
Ad serving, tracking, and attribution modeling

‍

No items found.

The Digital Advertising Guide – 2nd Edition

Our quick guide for all marketers who want to be great marketers! Includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising.

Key Insights From Our Research

Wrap Your Head Around Digital Advertising

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That's why we wrote The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

This quick guide will help you get your head around:

Ad formats including banners, rich media, video, mobile, and search
Targeting and pricing models
Ad serving, tracking, and attribution modeling

‍

The Digital Advertising Guide – 2nd Edition

Get the Complete Whitepaper

Fill out the form below to receive the full whitepaper directly to your inbox.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

No items found.

The Digital Advertising Guide – 2nd Edition

Wrap Your Head Around Digital Advertising

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That's why we wrote The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

This quick guide will help you get your head around:

Ad formats including banners, rich media, video, mobile, and search
Targeting and pricing models
Ad serving, tracking, and attribution modeling

‍

The Digital Advertising Guide – 2nd Edition

Get the Slides

Fill out the form below to receive the full Webinar directly to your inbox.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Always-On Account-Based Marketing Webinar Slides & Video

Get the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of those with whom you want to do business.

Read Full Article

The Power and Psychology of Color - Webinar Slides & Video

Overdrive’s recorded webinar explores how you can leverage the power of color to influence behavior and shape perceptions around your brand or company.

Read Full Article

AI-Driven Attribution for a Privacy-First World

Explore how cutting-edge AI is revolutionizing attribution models for a privacy-first world.

Read Full Article

The Digital Advertising Guide – 2nd Edition

Wrap Your Head Around Digital Advertising

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That's why we wrote The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

This quick guide will help you get your head around:

Ad formats including banners, rich media, video, mobile, and search
Targeting and pricing models
Ad serving, tracking, and attribution modeling

‍

What are high impact points of optimization?

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact points of optimization.

Read Full Article

Know your MarTech

Know you MarTech and learn to audit the systems your organization uses to power digital marketing.

Read Full Article

What is the difference between ABM and Demand Gen?

Overdrive CEO Harry J. Gold explains the difference between ABM and Demand Gen and how both fit into a full-funnel marketing campaign.

Read Full Article

The Digital Advertising Guide – 2nd Edition

Our quick guide for all marketers who want to be great marketers! Includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising.

ECommerce Dashboard Demo

With mQuantify, marketers can drill down into detailed performance metrics, allowing for omnichannel insights and cross-channel optimization.

Read Full Article

SEM Success for B2B – Webinar Slides & Video

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Read Full Article

Demand Gen Dashboard Demo

mQuantify gives you the ability to keep a close eye on your marketing investments and ROI with data integration, detailed dashboards, executive summaries, and a 24/7 ability to access and view your results data quickly and easily.

Read Full Article