Reporting & Analytics

Data with Purpose. Insights with Integrity.

What We Deliver

Stay ahead with our latest thinking on digital marketing, industry trends, and strategic insights to drive your business forward.

Real-Time Performance Dashboards

Live monitoring and visualization of your key marketing metrics.

KPI Framework Development

Custom metrics aligned with your business objectives.

Funnel Analysis & Conversion Tracking

Deep insights into your customer journey and conversion points.

Multi-Touch Attribution & First-Party Data Integration

Advanced attribution modeling and first-party data integration.

Local vs. National Performance

Granular analysis of performance across different markets.

Forecasting & Planning

Data-driven media scenario planning and forecasting.

Forecasting & Planning

Data-driven media scenario planning and forecasting.

Local vs. National Performance

Granular analysis of performance across different markets.

Multi-Touch Attribution & First-Party Data Integration

Advanced attribution modeling and first-party data integration.

Funnel Analysis & Conversion Tracking

Deep insights into your customer journey and conversion points.

KPI Framework Development

Custom metrics aligned with your business objectives.

Real-Time Performance Dashboards

Live monitoring and visualization of your key marketing metrics.

With Overdrive, your marketing decisions aren't just data-informed—they're data-powered.

Client Success
Stories

See More Results

Success Stories coming soon.

January 4, 2025

Reporting & Analytics

Facebook Prophet vs. Google Meridian: A Deep Dive into Forecasting for Media Mix Modeling

Introduction to Media Mix Modeling: Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media, programmatic display, and traditional media—contribute to sales, engagement, and brand awareness. However, to build an effective media mix model, accurate and reliable time-series forecasting is required.

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October 9, 2024

Reporting & Analytics

Creating a Fully Integrated Business Intelligence Platform for Lead Generation Program Measurement and Optimization

Optimize lead generation with a BI platform that integrates data, visualizes insights, and enables real-time adjustments for better media performance and ROI.

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