The Digital Advertising Guide – 2nd Edition

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That’s why we wrote the The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

Share This

This quick guide will help you get your head around:

  • Ad formats including banners, rich media, video, mobile, and search
  • Targeting and pricing models
  • Ad serving, tracking, and attribution modeling
  • And more!

Access Now

Knowledge Center

Learn. Share. Succeed.

  • Infographic

    Search Marketing Map

    Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.

  • Guide

    Crafting the Customer Journey

    Learn how to craft and deploy powerful customer journeys.

  • Infographic

    Lead Gen Metrics Timeline

    The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

  • Video

    The Power of "And Then What?"

    Learn how all elements of digital marketing work together.

  • Video

    Integrated Digital Marketing

    How all elements of digital marketing work together in 2 minutes.

  • Infographic

    Social Media Map

    Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

  • Infographic

    AI Marketing Map

    Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

  • Video

    SEM Success for B2B

    Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

  • Webinar

    Always-On ABM

    Webinar slides and video with tactics you can start using right away.

  • Webinar

    17 Ways to Integrate SEO & Social

    Webinar slides and video with tactics you can start using right away.

  • Infographic

    ABM Roadmap

    Critical components of a steady-state ABM program

  • Webinar

    Ultimate SEO Dashboard for CMOs

    Webinar slides and video with tactics CMOs can start using right away.

  • Video

    5 Digital Pillars of Ecommerce

    Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

  • Webinar

    Becoming a Marketing Engineer

    Webinar slides and video. Learn how to craft the customer journey.

  • Video

    Quick Start Marketing Automation

    Learn how to quickly launch nurture campaigns.

  • Video

    The Secret to Content Marketing

    Learn the Secret to Content Marketing in 2 Minutes.

  • Video

    The Social Media Share

    This 2-minute video explains the power of the social media share.

  • eBook

    The Digital Advertising Guide

    Get your head around the many advertising options available to digital marketers today.

  • Guide

    14 B2B Social Media Tactics

    Guide to weave your content into the social fabric of the web and your industry.

  • Infographic

    Demand Gen Infrastructure

    Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

  • Guide

    The Native Advertising Guide

    Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

  • Presentation

    Google Gallery

    Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

  • Infographic

    Google World Infographic

    Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Dev Tool:

Request: knowledge/digital-advertising-guide
Matched Rewrite Rule: knowledge/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: knowledge=digital-advertising-guide&page=
Loaded Template: single-knowledge.php