The Digital Advertising Guide – 2nd Edition

Wrap Your Head Around Digital Advertising

Today, great marketers must be digital marketers. Because everything we do has digital components, organizations must evolve to be fully conversant in the language of digital marketing and advertising. That’s why we wrote The Digital Advertising Guide. Newly updated, this 2nd Edition of the Digital Advertising Guide will help you get your head around the many advertising options available to digital marketers today.

This quick guide will help you get your head around:

Ad formats including banners, rich media, video, mobile, and search
Targeting and pricing models
Ad serving, tracking, and attribution modeling
And more!

Share This

Knowledge Center

Learn. Share. Succeed.

30:45AI-Driven Attribution for a Privacy-First World

Webinar

AI-Driven Attribution for a Privacy-First World

Explore how cutting-edge AI is revolutionizing attribution models for a privacy-first world.
SEO Ops Map

Infographic

SEO Ops Map

The SEO Operations Map lists all tasks, technologies, and skills needed to launch and maintain a successful enterprise SEO program.
48:41Unpacking the Power of Retail Media Networks - Webinar Slides & Video

Webinar

Unpacking the Power of Retail Media Networks

Retail media networks are reshaping the digital marketing world. Watch the recorded webinar to delve into this fast-growing domain swiftly.
47:04The Power and Psychology of Color - Webinar Slides & Video

Webinar

The Power and Psychology of Color

Overdrive’s recorded webinar explores how you can leverage the power of color to influence behavior and shape perceptions around your brand or company.
3:55mQuantify Product Demo

Video

mQuantify Product Demo

mQuantify reveals all your important data across the entire sales funnel in real time so you can enable cross-channel optimization to get the most efficient return on ad spend and marketing investments.
19:04Demand Gen Dashboard Demo

Video

Demand Gen Dashboard Demo

mQuantify gives you the ability to keep a close eye on your marketing investments and ROI with data integration, detailed dashboards, executive summaries, and a 24/7 ability to access and view your results data quickly and easily.
13:13ECommerce Dashboard Demo

Video

ECommerce Dashboard Demo

With mQuantify, marketers can drill down into detailed performance metrics, allowing for omnichannel insights and cross-channel optimization.
33:37Improving Lead Quality Through Conversion-Based Personas - Webinar Slides & Video

Webinar

Improving Lead Quality Through Conversion-Based Personas

Overdrive’s recorded webinar explores how understanding the post-conversion mindset of your customers can help to improve lead quality.
The Importance of Developing Conversion-Based Personas

Guide

The Native Advertising Guide

Get the The Importance of Developing Conversion-Based Personas whitepaper to arm yourself with strategies to generate high-quality leads.
1:15Creative Sizzle Reel

Video

Creative Sizzle Reel

Watch our sizzle reel and see case studies that drive measurable actions and higher ROI.
9:21The Power of “And Then What?”

Video

The Power of "And Then What?"

Learn how this one simple question drives digital marketers to think beyond the form completion and to follow the customer journey from impression to sale and beyond.
50:31AI in Search: Adapting to the Future Of SEO - Webinar Slides & Video

Webinar

AI in Search: Adapting to the Future Of SEO

Overdrive’s recorded webinar explores how AI's transformative impact on search engine optimization is reshaping the digital landscape, with Google's Search Generative Experience (SGE) leading the way.
Ultimate Demand Gen RFP

Guide

Demand Gen RFP Template for Tech / B2B

This RFP will help you create a comprehensive agency RFP and filter out the firms not ready to rise to your expectations.
6:09ABM Customer Journey

Video

ABM Customer Journey

Overdrive CEO, Harry J. Gold maps and visualizes a complete ABM customer journey from banner ads, through nurture, all the way to close.
Social Media Cheat Sheet

Guide

Social Media Cheat Sheet

Use this Social Media Cheat Sheet to enhance your social media strategy, drive engagements, and generate results
Demand Gen Ops. Map

Infographic

Demand Gen Ops. Map

The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.
35:05Crafting the Demand Gen Customer Journey - Webinar Slides & Video

Webinar

Crafting the Customer Journey

Learn how to craft and deploy powerful customer journeys.
1:52Building the Ultimate Digital Marketing Ops. Team

Video

Building the Ultimate Digital Marketing Ops. Team

The ultimate enterprise-level digital marketing ops team, along with the essential skills and roles organizations need to thrive in today’s digital-first economy.
Social Media Map

Infographic

Social Media Map

Explore the evolving social media marketing landscape. Live links to more than 660 sites, apps, and tools broken down into 25 categories.
58:35Always-On Account-Based Marketing Webinar Slides & Video

Webinar

Always-On ABM

Webinar slides and video with tactics you can start using right away.
2:02Know your MarTech

Video

Know your MarTech

Know you MarTech and learn to audit the systems your organization uses to power digital marketing.
Search Marketing Map

Infographic

Search Marketing Map

Learn to navigate the ever changing landscape of Search Marketing. Live links to over 386 websites, apps, tools, and events, broken into 26 categories.
1:303 Levels of Customer Journey Optimization

Video

3 Levels of Customer Journey Optimization

Is your customer journey not generating results? Watch Harry J. Gold explain the 3 levels of customer journey optimization.
Conversion Psychology of Color Infographic

Infographic

Conversion Psychology of Color

The Conversion Psychology of Color infographics covers the fundamental facts of color psychology and how to leverage these best practices in your marketing efforts.
4:23What is the difference between ABM and Demand Gen?

Video

What is the different between ABM and Demand Gen?

Overdrive CEO Harry J. Gold explains the difference between ABM and Demand Gen and how both fit into a full-funnel marketing campaign.
3:57What are high impact points of optimization?

Video

What are high impact points of optimization?

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact points of optimization.
4:35What are the four questions of marketing management?

Video

What are the four questions of marketing management?

Overdrive CEO Harry J. Gold speaks about four questions that you as marketers can ask yourself every day to solve literally 99% of the marketing management issues you are dealing with.
Resource Map of Artificial Intelligence & Machine Learning Technologies

Infographic

AI Marketing Map

Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.
6:15Why you need to have regular tracking summits?

Video

Why should you have regular tracking summits?

Overdrive CEO Harry J. Gold discusses the importance of regular tracking summits and how they create transparency and accountability amongst stakeholders across your company.
47:15SEM Success for B2B – Webinar Slides & Video

Video

SEM Success for B2B

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.
1:28CRM Data Enrichment

Video

CRM Data Enrichment

The special sauce to ABM – data and media enrichment. Learn how to execute them in very distinct ways to reach your target audience.
Lead Gen Metrics Timeline

Infographic

Lead Gen Metrics Timeline

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).
2:06How are Brand Awareness and Demand Gen. Creative Different?

Video

How are Brand Awareness and Demand Gen. Creative Different?

Watch Jessica O'Brien, Creative Director at Overdrive Interactive, explain the difference between Demand Gen and Brand Awareness, as well as how these two strategies can support each other.
1:56Why is a Creative Audit Important for Building Future Campaigns?

Video

Why is a Creative Audit Important for Building Future Campaigns?

Listen as Jessica O'Brien, Creative Director at Overdrive Interactive, explains how to execute a creative audit as well as how often these should be completed.
2:05How Does Creative Help Drive Conversions?

Video

How Does Creative Help Drive Conversions?

Watch Jessica O'Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers.
8:196 Customer Journeys in 8 Minutes

Video

6 Customer Journeys in 8 Minutes

Watch CEO Harry J. Gold put together six customer journeys in just eight minutes.
1:59How Unified Creative Builds Trust for Brand

Video

How Unified Creative Builds Trust for Brand

Watch Jessica O'Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity.
2:45Enterprise SEO Process

Video

Enterprise SEO Process

Executed for some of the largest eCommerce companies in the world, watch Overdrive CEO Harry J. Gold explain our enterprise level SEO programs.
Account-Based Marketing Roadmap

Infographic

ABM Roadmap

Critical components of a steady-state ABM program
0:58What is Full-Funnel Marketing?

Video

What is Full-Funnel Marketing?

Overdrive CEO Harry J. Gold walks through a full-funnel marketing program and explains the difference between Demand Gen and ABM.
3:59What is Intent-Based Targeting?

Video

What is Intent-Based Targeting?

Do you know what intent-based targeting is and how it plays into your ABM program? Overdrive CEO Harry J. Gold explains this key concept.
1:31What is Reverse IP Lookup?

Video

What is Reverse IP Lookup?

Do you know how reverse IP lookup can benefit your sales efforts? See Overdrive CEO Harry J. Gold explain how this information can create an intent-based sales pipeline for your business development reps.
The Digital Advertising Guide – 2nd Edition

eBook

The Digital Advertising Guide

Get your head around the many advertising options available to digital marketers today.
2:24Conversion Oriented Creative

Video

Conversion Oriented Creative

Even the best media plans can’t succeed if your creative doesn’t encourage desired behavior. Watch Overdrive’s approach to conversion oriented creative.
58:06Ultimate SEO Dashboard for CMOs – Webinar Slides & Video

Webinar

Ultimate SEO Dashboard for CMOs

Webinar slides and video with tactics CMOs can start using right away.
2:11Drive, Capture, Convert, Optimize

Video

Drive, Capture, Convert, Optimize

Watch CEO Harry J. Gold describe Drive > Capture > Convert > Optimize – a complete digital operations framework.
0:47How Digital Marketing Channels Integrate

Video

How Digital Marketing Channels Integrate

See Overdrive CEO Harry J. Gold discuss how digital marketing channels integrate and rely on one another for a complete marketing experience.
55:475 Digital Pillars of Ecommerce – Keynote Speech

Keynote Speech

5 Digital Pillars of Ecommerce

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.
Demand Gen Infrastructure

Infographic

Demand Gen Infrastructure

Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.
30:54Becoming a Marketing Engineer – Webinar Slides & Video

Webinar

Becoming a Marketing Engineer

Webinar slides and video. Learn how to craft the customer journey.
1:09:0017 Ways to Integrate SEO & Social – Webinar Slides & Video

Webinar

17 Ways to Integrate SEO & Social

Webinar slides and video with tactics you can start using right away.
14 B2B Social Media Marketing Tactics That Work

Guide

14 B2B Social Media Tactics

Guide to weave your content into the social fabric of the web and your industry.
1:07:00Quick Start Marketing Automation Seminar – Keynote Speech

Keynote Speech

Quick Start Marketing Automation

Learn how to quickly launch nurture campaigns.
The Native Advertising Guide

Guide

The Native Advertising Guide

Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.
1:56Marketing Minute Video: Understanding Integrated Digital Marketing

Video

Integrated Digital Marketing

How all elements of digital marketing work together in 2 minutes.
2:40Marketing Minute Video: The Secret to Content Marketing in 2 Minutes

Video

The Secret to Content Marketing

Learn the Secret to Content Marketing in 2 Minutes.
1:24Marketing Minute Video: The Power of the Social Media Share – Going Viral

Video

The Social Media Share

This 2-minute video explains the power of the social media share.