Conversion Psychology of Color Infographic

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Understand the Role of Color in Marketing & Design

Color is one of the most powerful design tools marketers have at their disposal. Choosing the right color can drive consumers toward conversion while poor color choices can hurt your brand, your messaging, and your bottom line. This infographic covers the fundamental facts of color psychology that every marketer needs to understand and implement into their creative campaigns.

Download your infographic to get:

  • Research-driven stats that underpin the importance of color in marketing
  • Specific colors and the emotional responses they trigger in your audience
  • Links to additional resources to expand your knowledge
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