Digital for ROI fanatics.

Overdrive is powered by a bunch of super-zealous marketing experts who will leave no stone unturned and no opportunity untested to drive your success.

Overdrive Interactive is for clients who want performance right now. Clients who want programs that drive sales today while also building value and brand awareness for tomorrow. Clients who don’t just want to survive in today’s competitive online business climate, but want to truly innovate, transform, and thrive. Clients who want to leave the fluff in a jar and focus their efforts and investments on digital marketing that drives real and measurable ROI.

Overdrive possesses the strategic, creative, and technical abilities necessary to deliver this kind of performance. From proven, multi-channel, online marketing programs to complete corporate branding and marketing we have the skills and experience to make things happen and make them happen fast!

That’s why we offer proven, performance-based online marketing strategies and tactics that start delivering results right now, while building profitable customer relationships that add real equity over time. Take a few moments to explore our case studies and services – then get in touch!

Our Awards

Overdrive Interactive

Interactive Agency of the Year

Zipcar Paid Search Program

Best Use of Targeting

Overdrive Interactive

Top Advertising Agency

Harley-Davidson Paid Search Marketing

Best Use of Search

Progress Software Brand Awareness Campaign

Best Computer: Software Online Campaign, Best Technology Online Campaign

AAA Fall Travel Partner Campaign

Best Travel Rich Media

MathWorks MATLAB R2014b Release

Best Computer – Software Online Ad

John Hancock Twitter Campaign

Gold | Interactive Category

Bright Horizons Search Marketing (SEM or SEO)

Gold | Interactive Category

See All Our Awards

Leadership

Harry J. Gold

Founder and CEO

In 2001, Harry and his partners started Overdrive Interactive. As the architect behind Overdrive Interactive’s digital programs, Harry’s primary mission is to create innovative marketing programs that really work and make sure that the best practices and technologies that drive success are continually blended into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive Interactive’s collaborative environment has created a company of online marketing experts who all drive success for the clients they serve. Harry is also a frequent lecturer for The American Marketing Association, The Association of National Advertisers, The New England Direct Marketing Association and more. When Harry is not preaching the virtues of digital marketing to the world, you will probably find him on the shores of Gloucester, Massachusetts fishing for stripers or tending to his lobster pots.

Ty Velde

Founder and Director of Client Services

Ty has leveraged over 20+ years of experience to establish both the strategic vision and philosophy for the client service team. Throughout the course of his career at Overdrive, Ty has lead engagements with clients ranging from Harley-Davidson, Samsonite, Spectrum Enterprise, Bright Horizons, John Hancock and Brigham and Women’s Hospital. Ty is also the proud father of Liam and Keira, and also coaches youth hockey and baseball. Having just finished his eighteenth consecutive Boston Marathon and thirty-sixth marathon overall, it’s very clear that Ty understands the meaning of commitment and dedication and it carries through to his clients.

Eric Wholley

SVP, Director of Business Development

Eric’s number one focus is to help potential and existing clients thrive through the pragmatic application of all that digital marketing has to offer. Every day he combines his knowledge of the latest trends with a critical eye for the strategies, tactics and technologies that are deployed. The result is a set of practical improvements that unleash growth and inform competitive advantages. Eric is a proud husband and father of two daughters, who impress him every day with their wit, creativity, and humanity.

Dan Alexander

Chief Financial Officer

Das has over 35 years of experience in the advertising/marketing industry and is responsible for all things financial including budgeting, revenue forecasting tax planning and banking as well as managing day to day operations. Outside Overdrive, Dan enjoys the outdoor and spends his free time golfing, skiing, ski-mobiling, hiking and canoeing in Maine.

Jeff Selig

Director of Earned Media (SEO and Social)

Jeff helps improve clients’ web properties findability through ranking well and appearing prominently in the Search Engine Results Pages. With three teams under his charge, Jeff leads the Earned Media group of SEO and Social with the Analytics practice for good measure. He is a strategic thinker who works “hands-on” with a proven ability to lead and manage large, cross-functional, global teams. Look for Jeff on the slopes with a decent vertical drop and some trees or out on the horizon from the shoreline in a wind powered vessel.

Michael Orlinski

Director of Paid Media

Michael (MO) has been specializing in paid media since 2004 with a particular focus on Paid Search, Paid Social, and Programmatic Display channels. He has worked with enterprise brands to develop smart, strategic campaigns to increase business performance. Though Mo has built up a wealth of experience across numerous verticals, he is particularly experienced with lead generation accounts and enjoys the challenges posed by sectors with unique sales cycles such as finance, education, health, and B2B tech. When not at work, Mo can probably be found running, cycling or hiking with his family.

Jessica O’Brien

Associate Creative Director

With a meticulous spotlight on brand goals, Jess approaches every engagement with the driving theme of improvement, optimization, and creativity. She guides the creative team with work focused on driving action and engagement for clients while strengthening brand perception through great creative and content that maintains guidelines and tone to resonate with the ideal audience. Her work elevates brand impressions, all while creating a collaborative atmosphere with the companies she works with. Jess has created content and social feeds for top B2B and B2C brands, Her work has been featured on Business Wire and has designed collaborative social promotions with NASCAR, the Olympics, and Neil Young. During non-work hours, Jess can be found at MMA, painting portraits of pop culture icons, or attempting to run half marathons.

Dan Geller

Associate Director of Paid Search

Dan’s role at Overdrive consists of day to day client media management as well as overseeing members of the paid search and media team. Dan has a very close relationship with Google and functions as the agency liaison between Overdrive and Google; bringing the latest and greatest functionality and offerings from Google directly to Overdrive’s clients. Outside of work, Dan is a frequenter of industry seminars, keeping up to date with the newest trends in the digital media space. He has a keen interest in assisting with startups and new business, helping with the development of early stage digital media integration.

Kevin Duggan

Associate Director of Paid Media

Kevin oversees Overdrive’s paid social media, programmatic, video, and native campaigns while supervising and training a team of media specialists across these channels. In addition to this, Kevin is responsible for campaign analysis and optimization recommendations to ensure all KPI’s are being met and exceeded. He has worked on multiple award-winning media campaigns for clients across several industries and has a track record of creating results-driven media plans that generate above-goal ROI/ On the weekend, he enjoys visiting local breweries, hanging at the beach with friends, or playing in local basketball and volleyball tournaments.

Account Leadership

Strategic Marketing Services

At Overdrive, strategic marketing is driven by our leadership-oriented approach to client and account service. Client service is a value, philosophy and commitment that runs throughout our agency. Regardless of their job or department, everyone in our company plays an important role in serving clients. From account managers, to creatives, to administrators, everyone at Overdrive is constantly looking for ways to improve the strategic position and success of our clients. The net result is smart, innovative and successful marketing solutions for our clients.

The Way We Think

While everyone at Overdrive is dedicated to client service, we realize that clients need a primary contact or leader who can drive the process and provide accountability.

To exceed our client’s expectations, we embrace a philosophy we have branded as Account Leadership. This philosophy encourages us to think of ourselves as leaders, not just service providers. Account Leadership means that it is our responsibility to partner with and lead our clients through today’s ever more confusing and challenging marketing environment. This is accomplished by taking a leadership oriented approach to client service by bringing to the table a constant stream of new ideas, innovative solutions and fresh marketing opportunities.

Effective communication is a critical element of Account Leadership and to ensuring client success. You can count on your Overdrive account service team to communicate and advocate your needs throughout the agency. They manage all of your programs and projects within the agency to be accomplished on time, on budget and with no surprises.

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