Knowledge Center

Crafting the Demand Gen Customer Journey

Today, in order to be a great marketer, one must truly be able to visualize an end-to-end customer journey and experience – and then you need to make it happen! You need to understand how all the media, marketing stack components, and action-oriented creative of modern marketing fit together.

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Demand Gen Ops. Map

The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.

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Overdrive University

Courses that arm teams with the knowledge needed to unify an organization’s digital approach and effectively manage talent, technology and vendors under their command.

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Always-On Account-Based Marketing – Webinar Slides & Video

You don’t turn off your CRM, why would you turn off your account-based marketing program?

This webinar walks you through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. It will help marketers focus their efforts and media investments on generating leads and opportunities their sales team will love. Watch the video and download the slides.

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Lead Gen Metrics Timeline

Get Overdrive Interactive’s new Lead Gen Metrics Timeline and understand which metrics really matter for lead generation programs. The timeline provides the important metrics needed to truly “close the loop,” marking the journey from spend to ROAS (return on ad spend).

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Account-Based Marketing Roadmap

See the 4 steps that Overdrive Interactive uses to ensure success in our clients’ Account-Based Marketing programs. With an explanation for each stop along the way, this ABM infographic will show you the critical components companies need to succeed using a steady state ABM program.

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SEM Success for B2B – Webinar Slides & Video

Learn how you can afford to dominate the search engine results for all your keyword terms and maximize conversions while maintaining quality.

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Search Marketing Map

Wrap your head around Search Marketing with the latest Search Marketing Map. Updated with 26 categories that account for 281 of the best sites, tools and resources of today. The Search Marketing Map helps marketers quickly become better marketers.

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Social Media Map

The latest Social Media Map from Overdrive Interactive provides a snapshot of the evolving social media marketing landscape. View the map online or download it as a PDF with live links to more than 451 sites, apps, and tools broken down into 25 categories.

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Artificial Intelligence Marketing Map

Wrap your head around Artificial Intelligence Marketing with the latest Map. 21 categories with 269 of the best sites, tools and resources of today. The Artificial Intelligence Map helps you quickly become a better marketer.

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The Digital Advertising Guide – 2nd Edition

Our quick guide for all marketers who want to be great marketers! Includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. Covers ad formats including banners, rich media, video, mobile, search, social, and native, as well as, targeting and pricing models, ad serving, tracking and attribution modeling, and more!

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Ultimate SEO Dashboard for CMOs – Video & Slides

CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results and reports command high-level interest and support from management? Learn how to create an SEO dashboard that will captivate and educate CMOs to reveal the true value and ROI of SEO. Watch the video and download the slides.

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Google World Infographic

The Google World infographic created by Overdrive Interactive is a visual representation of Google’s projects, services, technologies and companies acquired by Google. View the Google World or download it as a PDF with live links to over 200 assets.

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5 Digital Pillars of Ecommerce– Keynote Speech

Watch Overdrive CEO Harry Gold’s keynote at the NEMOA Fall 2018 Summit in Chicago where he reveals the 5 things ecommerce marketers have got to get right!

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Demand Gen Infrastructure

Discover DCCO: Drive. Capture. Convert. Optimize – Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for ever-increasing ROI.

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Becoming a Marketing Engineer – Webinar Slides & Video

Today, in order to be a great marketer, one must truly become a Marketing Engineer. Learn how all the best practices and platforms we use come together to create a marketing infrastructure, customer journey and sales funnel.

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17 Ways to Integrate SEO & Social – Webinar Slides & Video

Today, both SEO and social media marketing can be far more successful if both channels are attached at the hip. In this webinar, we’ll show you 17 social and SEO integration tactics you can start using right away.

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14 B2B Social Media Marketing Tactics That Work

Get your priorities straight for B2B social media marketing success. Our 14 tactics along with examples, tools and resources will help marketers activate social communities and get more leads.

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Quick Start Marketing Automation Seminar – Video & Slides

By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo, or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer.

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The Native Advertising Guide

Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

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Marketing Minute Video: The Power of “And Then What?”

Learn how three words, “And then what?”, drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer.

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Marketing Minute Video: Understanding Integrated Digital Marketing

Today it’s not enough to just understand search engine marketing (SEO and SEM), online media, persuasive creative, or even marketing analytics. Watch Harry J. Gold, CEO of Overdrive Interactive, explain how all the elements of digital marketing work together, so you can succeed!

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Marketing Minute Video: The Secret to Content Marketing in 2 Minutes

What makes great content for content marketing? Discover the four cornerstones of great content with Harry J. Gold, CEO of Overdrive Interactive.

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Marketing Minute Video: The Power of the Social Media Share – Going Viral

When it comes to social media marketing, everybody thinks about getting the Like, or how many Facebook Fans they have. But, social media marketing is not about the Like or the Fan, it’s about the SHARE! Watch Harry J. Gold, CEO of Overdrive Interactive, explain the power of the Share!

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Google Gallery

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development. From early text-only results to the present-day Knowledge Graph.

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