Integrated Digital Marketing and Social Media Management

Summary

Traditionally known for their flagship sleep equipment maintenance product, SoClean came to Overdrive to help market their new line of lifestyle products through the extension and reinvigoration of their social and web presence.

Customer Journey Mapping and Strategy
UI/UX Strategy and Deployment
Content Creation
Social Media Management
Landing Page Development
Conversion Rate Optimization (CRO)
Tracking and Analytics

Customer Journey Mapping

Overdrive planned and wireframed SoClean’s end-to-end customer journey from the first ad impression to the final sale and built all its required components.

Social Media Management

Overdrive revamped SoClean’s social presence by establishing content pillars for their different products and audience sets that led to the creation of a series of social posts that were educational, highly visual, and conversion-driven. Posts were then boosted to SoClean’s target audience to encourage engagement and clicks.

Social Contests

Contests were created for social to further drive product interest and to help grow SoClean’s following across the different platforms and profiles. These contests were supported through website initiatives as well.

Users Love SoClean on Social

Through consistent posting, Overdrive increased the brand’s presence on social media and generated meaningful engagements with prospective and current customers.

Blog Content Creation

Overdrive wrote blog posts based on popular keywords and trending topics to help with search rankings and increase social engagement.

Landing Page Creation

Overdrive wireframed and designed more in-depth PDP landing pages, focused on the customer journey of conversion as the target audience moved through the page.

Conversion Rate Optimization

Overdrive evaluated SoClean’s target audience user behavior by A/B testing design and copy for their homepage, product pages, and landing pages to test emotional drivers to trigger purchases.

Dashboard and Analysis

Overdrive created custom dashboards to ensure accurate tracking and segmentation of data in order to facilitate maximum insight into the integrated campaign.

Measured Success on Social

+52%

Reach

+98%

Impressions

+660%

Engagements

+442%

Engagement Rate

+94%

Product Web
Conversion Rate