Integrated Ecommerce


For over 20 years Irwin Naturals has been a provider of premium quality vitamins, supplements, and other products to support a healthy lifestyle. Based in Los Angeles, CA, Irwin Naturals are sold nation-wide at supermarkets, pharmacies, health specialty store, and online

Irwin Naturals came to Overdrive to help them launch direct to consumer ecommerce on Irwin had previously sold product across a wide range of retail partners

  • Paid Search
  • Display & Remarketing
  • Shopping Feed
  • Dynamic Creative

Paid Search

Overdrive researched and built a brand new paid search account with new ads and keywords to focus budget on products with highest return on ad spend.

Display and Remarketing

Overdrive built out several remarketing campaigns leveraging the shopping feed, and also tested new customer acquisition with traditional display banner.

Shopping Feed

Overdrive optimized the content and taxonomy of the Irwin Naturals shopping feed, ensuring all attributes were present for all products.


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