ArcherLogo

Integrated Digital Marketing

Summary

RSA leveraged Overdrive to help promote its Archer brand by raising awareness of its product offerings and thought leadership on Risk Management through the expansion of its digital footprint.

  • Customer Journey Mapping
  • Paid Social
  • Paid Search
  • Asset Creation
  • Blog Writing
  • Script Writing
  • Account-Based Marketing
  • Animated Video Production
  • Social Media Design
  • Whitehat SEO
  • Dashboard

Customer Journey Mapping

Overdrive planned and wireframed Archer’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.

Paid Search

Overdrive launched a comprehensive paid search program, which resulted in significantly increased monthly lead volume and decreased cost per lead. In preparation, Overdrive assessed:

  • Previous program history
  • High-value keywords
  • Ad text optimization
  • Program history tracking

Paid Social

Overdrive’s media approach to expand into the realm of conversion-driven paid LinkedIn campaigns as well, allowing Archer’s presence to further expand into their targeted audience’s social feeds.

Blog Post Creation

Blog posts were written to dissect and dive deep into the different subject matters introduced in the State of Integrated Risk Management report. These blogs were infused with keywords and links to help drive organic rankings and create more doors for prospects to get to the asset.

Archer State of Integrated Risk Management Report: Infographic Design

To complement the launch of their latest report, Overdrive designed a series of infographics to highlight salient and impactful statistics from the themes explored within the document.

View Infographics

B2B Animated Explainer Video Production

Two video series were scripted and produced to visually engage Archer's target audience. The first series expanded upon the themes of the Integrated Risk Management report, while the second promote Archer's specific product offerings and benefits.

Social Media Posts

Social designs were created and provided to the sales team to promote the blogs, infographics, and report on their own LinkedIn feeds.

Account Based Marketing: Four 
Steps to Success

Overdrive implemented an enterprise-scale ABM program, utilizing its four steps to success program:

  1. Define your target audience.
  2. Reach your target audience.
  3. Nurture your target audience with display and email.
  4. Measure leads, opportunities, and pipeline influence.
Get the ABM Four Steps to Success Infographic

Whitehat SEO

Overdrive assessed Archer’s online natural search presence for all major search engines, using our findings to improve search rankings, natural site traffic, and lead flow.

  • Content Development
  • Meta Tag Development
  • Keyword Deployment 
& Interlinking
  • Call-to-Action Integration
  • Company-Wide Trainings
  • Overall Site Health Assessments
  • Blog & Site Assessments
  • Code Compliance
  • XML Sitemap
  • Keyword Level Rank & 
Competitive Tracking

Dashboard and Analysis

Overdrive created custom dashboards to ensure accurate tracking and segmentation of data in order to facilitate maximum insight into the integrated campaign.

Success!

Dev Tool:

Request: work/archer-integrated-digital-marketing
Matched Rewrite Rule: work/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: case_studies=archer-integrated-digital-marketing&page=
Loaded Template: single-case_studies.php