Improving Lead Quality Through Conversion-Based Personas​ – Webinar Slides & Video

Looking to Improve Lead Quality?

In today’s competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users – whether they’re seeking to purchase, educate themselves, or gather top-level information – significantly impacts lead quality and campaign ROI.

Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations. Understanding target personas isn’t enough; considering how your marketing and promotional tactics influence user mindset post-conversion is essential for successful campaigns.

Overdrive Interactive’s founder and EVP, Director of Client Services, Ty Velde, arms you with strategies to help you generate high-quality leads.

To download the slides, fill out the form →

Key topics covered in this session are as follows:

  • What is a Conversion-Based Persona.
  • How to develop Conversion-Based Personas.
  • How to segment Conversion-Based Personas.
  • A five-step process to creating your own “Conversion-Based Personas.”
  • Case Study: How “Conversion-Based Personas” have been leveraged to improve lead quality.
  • And more!

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