CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results command high-level interest and support? Learn how to create an SEO dashboard that will captivate and educate CMOs to reveal the true value and ROI of SEO. Harry J. Gold, CEO of Overdrive Interactive, shares some of Overdrive’s SEO dashboards that dazzle CMOs and makes heroes out of SEO pros.
- What SEO metrics management really cares about
- How to report so management values SEO and its tangible results
- How to improve your fact-based storytelling
- How to secure more resources for SEO programs
- How to construct your own CMO dashboard in BrightEdge and tell the right SEO story