Tactics for Ecommerce Success
There are countless factors that can drive success when it comes to an ecommerce or omni-channel organization, but when it comes to your digital marketing there are 5 channels that you must get right. The amazing part is how many companies don’t apply even the basic fundamentals to get their channels optimized and working together. They literally fail because simple fixes and best practices are being ignored.
Watch Harry Gold reveal these 5 channels and some simple tactics you can use right now to boost ROI within those channels.
Key topics covered in this session were as follows:
- Understanding the components of successful ecommerce marketing
- Knowing and establishing the right KPIs for SEO, SEM, PLA, Retargeting, and Social
- Understanding ecommerce customers- their behavior, and value
- Optimizing ecommerce conversation rate