E-commerce Website Redesign


Embr Labs came to Overdrive looking for a redesign of their eCommerce website to optimize the site for conversions and the mobile experience. They also wanted a fresh, new design in a feminine-centric perspective that positioned them as the solution to hot flashes caused by Menopause.

  • Branding
  • Strategy
  • User interface
  • User Experience
  • Responsive Web Design
  • Web development
  • Whitehat SEO (Search Engine Optimization)

Website Design Theme

The new site was designed with a feminine approach in mind shown through selected imagery, light and airy colors that aligned with the brand guidelines, and content organization that emphasized deep storytelling to establish a personal connection with the audience.

Shopify Theme Research

Overdrive researched and selected Shopify themes that would best serve the updated website using a checklist developed based on client needs for features, design, and desired site content sections.

Information Architecture/Site Map/Navigation

Overdrive proposed a new site map, architecture, and navigation that aligned with EmbrWave’s new brand strategy and priority toward being a resource for those going through Menopause.


As the design was heavily influenced by the selected template, Overdrive wireframed the homepage only in order to establish the best content flow. Other major page templates were created through rapid prototyping on Shopify for design approval.

MarTech/Plugin Integration / Website Development

Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies), as well as making it easier for the client to edit pages and create new ones using tools that dramatically speed up the process.

Whitehat SEO

Overdrive assessed Embr Labs’ online natural search presence for all major search engines, using our findings to improve search rankings, natural site traffic, and lead flow.

  • Content Development
  • Meta Tag Development
  • Keyword Deployment & Interlinking
  • Call-to-Action Integration
  • Company-Wide Trainings
  • Overall Site Health Assessments
  • Blog & Site Assessments
  • Code Compliance
  • XML Sitemap
  • Keyword Level Rank & Competitive Tracking


Dev Tool:

Request: work/embr-e-commerce-website-redesign
Matched Rewrite Rule: work/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: case_studies=embr-e-commerce-website-redesign&page=
Loaded Template: single-case_studies.php