Website and Lead Gen Campaign
Briza needed a website and campaign creative that positioned them as a category leader in API technology for commercial insurance, and they needed it quickly in time for their upcoming tradeshow season. They came to Overdrive for a refreshed look and feel that moved away from their old site design, which reflected an old D2C type SaaS product and customer set they no longer served.
- UI/UX Strategy Implementation
- Responsive Web Design
- Web Development
- MarTech Integration
- Content Development
- Media Planning and Management
- Ad Creative Development
- Landing Page Development
- Nurture Email Development
- Campaign Tracking and Analytics
Overdrive created three concepts for the homepage design. For each design, elements from the brand were used in different ways to accent strong imagery that reflected the ideal audience pool.
The selected website design focused on large, relatable imagery using a mono-tone color scheme that allowed those images to stand out even more. The design incorporated an informational funnel approach, starting with high-level company content, to audience and benefits, to product, and lastly, the trust-building carriers’ section uses logos in full color to stand out, placed above a final actionable CTA.
CMS and Martech Development
Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies).
Web Guidelines were updated to reflect the refreshed brand and website design. These guidelines incorporated rules for typography, including different heights, weights, and leading rules for headers and paragraph styles to help create consistency in future collateral.
A whitepaper asset was created to drive top-of-the-funnel interest, and capture leads to nurture with additional asset and contact offers.
Display Ad Creative
Vibrant and intriguing banners were developed to capture attention and drive action. These banners were deployed across high-value online properties that the target audience occupied.
Paid Search Management (SEM)
Overdrive utilized paid search campaigns to drive targeted traffic to high-engagement landing pages optimized for conversion.
Social Ad Creative
Reach was extended through the creation of highly-engaging LinkedIn ads. Ads were then promoted to their target accounts, market personas, and lookalike audiences.
Email Campaign Creative
Emails were developed to market to Briza’s existing email list and entice the audience to take the next step in the campaign.
Landing Page Creation
With the new website now in place, action-oriented landing pages were developed to support paid search and digital lead gen campaigns.