navi_refi

Navi Refi Branding

Summary

Navient came to Overdrive for help retaining their current customer base. Some of their best customers were leaving Navient to refinance their student loans with competitors offering lower rates. Overdrive helped to create a new sister brand called NaviRefi to advertise as an offering to Navient customers.

  • Paid Search Management
  • Remarketing Display
  • White Hat Search Engine Optimization
  • Landing Design Development
  • Conversion Path Optimization
  • Banner Creative

Brand Identity

Positioning NaviRefi as the student loan refinancer that helps Navient customers achieve their future financial and life goals, a visual identity was created to reflect the new positive, optimistic company. This bright palette was reflected in design and photography throughout the brand.

Brand Guidelines

The NaviRefi Brand Style Guide was developed to give people inside Navient, partners, and vendors clear direction on how to use the new brand elements. The document includes guidance in putting to use the new logo, colorways, typography, photo direction, graphic elements, and tone of voice.

Email Templates

An email nurture campaign was created for prospects who began but didn’t complete a refinancing loan application. The design template created was clean and simple, relying on the bright imagery direction and icon treatment to clearly outlined steps for customers in the application process.

Updated Homepage

Overdrive developed a website to create an online home for the new NaviRefi brand and a place for customers to quickly refinance their Navient student loans. Priority CTAs for the application process were predominantly featured to quickly move customers down the funnel.

Banners

A series of retargeting static and animated banners were developed to be deployed across high traffic financial sites, as well as the Navient website and internal portals for existing Navient customers.

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