Website Development


Full-Stack IT Solution consultancy company, Codec, came to Overdrive to improve the performance and design of their website and microsites with a more concentrated focus on conversion rate optimization.

  • Homepage Design
  • User Experience
  • User Interface
  • Strategy
  • Responsive Web Design
  • MarTech Integration
  • Web Development
  • CRO Competitor Research
  • Whitehat SEO

Homepage CRO Design and Development

Based on the competitor research and CRO recommendations, Overdrive wireframed and designed a new homepage experience that leveraged what was working well already on the site and optimized sections and content that was not.

DSS MicroSite Optimization

Codec needed a microsite to introduce their new sub brand with a diversified status, DSS, to the public as a standalone entity. Overdrive improved on their original design, optimizing the site for a seamless customer journey that informed users on the tax break benefits of working with the brand, and drove conversions to turn leads into potential customers.

Purus Microsite Optimization

Codec’s solution for water utilities, Purus, needed a new responsive WordPress site that was sales-driven and focused on building brand recognition separate from Codec. Overdrive optimized their original design and content to create a high-converting microsite environment that was both highly visual and informative.

Codec Website Optimization

Overdrive developed a comprehensive list of CRO-focused design and messaging recommendations for Codec’s homepage, conversion pages, and landing pages based on an intake session with Codec’s sales team, the evaluation of the conversion tactics of Codec’s competitors, and the current site web analytics data of their high-value lead generation pages.


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