Today, in order to be a great marketer, one must truly be able to visualize an end-to-end customer journey and experience – and then you need to make it happen! You need to understand how all the media, marketing stack components and action-oriented creative of modern marketing fit together.
This session will help you to instantly do just that! In this session you will learn to:
- Plot out a customer journey and its marketing tech stack components
- Optimize those components for performance and ROI
- Strike emotional chords so prospects pay attention
- Focus creative on conversion and engagement so prospects take action
- React to prospects’ behavior and data with telemarketing, marketing automation, and personalization
- Measure what works and doesn’t work