Crafting the Customer Journey

Visualize an End-To- End Customer Journey

Today, in order to be a great marketer, one must truly be able to visualize an end-to-end customer journey and experience – and then you need to make it happen! You need to understand how all the media, marketing stack components and action-oriented creative of modern marketing fit together.

This session will help you to instantly do just that! In this session you will learn to:

Plot out a customer journey and its marketing tech stack components
Optimize those components for performance and ROI
Strike emotional chords so prospects pay attention
Focus creative on conversion and engagement so prospects take action
React to prospects’ behavior and data with telemarketing, marketing automation, and personalization
Measure what works and doesn’t work

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