Crafting the Customer Journey

Visualize an End-To- End Customer Journey

Today, in order to be a great marketer, one must truly be able to visualize an end-to-end customer journey and experience – and then you need to make it happen! You need to understand how all the media, marketing stack components and action-oriented creative of modern marketing fit together.

This session will help you to instantly do just that! In this session you will learn to:

Plot out a customer journey and its marketing tech stack components
Optimize those components for performance and ROI
Strike emotional chords so prospects pay attention
Focus creative on conversion and engagement so prospects take action
React to prospects’ behavior and data with telemarketing, marketing automation, and personalization
Measure what works and doesn’t work

Share This

Knowledge Center

Learn. Share. Succeed.

Webinar

Always-On ABM

Webinar slides and video with tactics you can start using right away.
Infographic

Lead Gen Metrics Timeline

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).
Guide

Crafting the Customer Journey

Learn how to craft and deploy powerful customer journeys.
Infographic

ABM Roadmap

Critical components of a steady-state ABM program
Video

SEM Success for B2B

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.
Infographic

Search Marketing Map

Learn to navigate the ever changing landscape of Search Marketing. Live links to over 281 websites, apps, tools, and events, broken into 26 categories.
Infographic

Social Media Map

Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.
Infographic

AI Marketing Map

Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.
eBook

The Digital Advertising Guide

Get your head around the many advertising options available to digital marketers today.
Webinar

Ultimate SEO Dashboard for CMOs

Webinar slides and video with tactics CMOs can start using right away.
Infographic

Google World Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.
Video

5 Digital Pillars of Ecommerce

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.
Infographic

Demand Gen Infrastructure

Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.
Webinar

Becoming a Marketing Engineer

Webinar slides and video. Learn how to craft the customer journey.
Webinar

17 Ways to Integrate SEO & Social

Webinar slides and video with tactics you can start using right away.
Guide

14 B2B Social Media Tactics

Guide to weave your content into the social fabric of the web and your industry.
Video

Quick Start Marketing Automation

Learn how to quickly launch nurture campaigns.
Guide

The Native Advertising Guide

Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.
Video

The Power of "And Then What?"

Learn how all elements of digital marketing work together.
Video

Integrated Digital Marketing

How all elements of digital marketing work together in 2 minutes.
Video

The Secret to Content Marketing

Learn the Secret to Content Marketing in 2 Minutes.
Video

The Social Media Share

This 2-minute video explains the power of the social media share.
Presentation

Google Gallery

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.