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Always-On Account-Based Marketing Webinar Slides & Video

Scalable and Sustainable ABM in 4 Steps

You don’t turn off your CRM. So, why would you turn off your account-based marketing program? This recorded webinar walks through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. The webinar helps marketers focus their efforts and media investments on generating leads and opportunities their sales team will love.

Learn about:

  • Cross-platform customer journey mapping: Plotting out a customer journey and its marketing tech stack components
  • ABM list building: Building an ABM list of prospects with the scale to make a difference
  • Target account identification: Identifying intenders who are looking for what you sell so sales can get the jump on your competition
  • Media buying: Buying media that target the right companies and people who can actually buy
  • Lead nurture: Nurturing leads your sales team will want to pursue
  • Report on metrics: Revealing pipeline value that actually matters to the C-suite
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