The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…
Read the full article
What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper consent from consumers to collect data and use it. This will affect all types of…
Read the full article
We all know that brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…
Read the full article
Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…
Read the full article
Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control over which domains are on page one, you can influence your brand’s page one results with Barnacle SEO. What is Barnacle SEO? Barnacle SEO is using another website’s authority to…
Read the full article
It wouldn’t be an exaggeration to say that businesses that use social media to market to other businesses are usually quite buttoned up, restrained and cautious. Those businesses that are marketing to consumers on these very same channels, not so much. That doesn’t mean all B2B marketers are afraid to let their hair down on…
Read the full article
It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the irony of marketing a restaurant today. As if it’s not enough to be considered one…
Read the full article
As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages, I knew I was still targeting the same audiences as always with the very same…
Read the full article
Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…
Read the full article
Event
Become a Marketing Engineer at MTech Summit. Register now to get a $60 discount.
Register Now!
Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!
Contact UsInfographic
Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.
Get Access!eBook
Get your head around the many advertising options available to digital marketers today.
Get Access!Presentation
Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.