Boston SEO

Overdrive Interactive is Hiring SEO Analysts!

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Overdrive Interactive, a Boston-based digital agency, is seeking candidates for our SEO Analyst and Senior SEO Analyst positions! Candidates interested in applying to Overdrive will have the opportunity to work in a dynamic environment providing some of the world’s leading companies with cutting edge marketing programs they need to grow and succeed. Are you interested…

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Boston SEO

6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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Boston SEO

3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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Boston SEO

9 Most Common Schema Markup Types

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Schema markup is code, added to your website that adds more information about your website displayed below the title tag. It helps search engines understand your content and better their search result to offer additional information to users. There are three formats of schema markups are common in the most popular search engines. JSON-LD Microdata…

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Boston SEO

Future of Search and AI Presentation: Fall 2017 MoNage Conference

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Overdrive was honored to be chosen as a speaker on the Future of Search and AI for the Fall 2017 MoNage conference held here in Boston. The Fall 2017 MoNage conference took place Oct 24-26, 2017 at the Boston Public Library, and covered: AI, Blockchain, ChatBots, Communications, Industry Perspective, Marketing, and Messaging. The conference speakers and industry…

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Boston SEO

SEO over-optimization

Google On “Over-Optimization”

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Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re rarely 100% clear in explaining how it works. People like Illyes, his colleague John Mueller,…

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