Artificial Intelligence is rapidly innovating and ultimately changing the way we operate in our everyday lives. With this growing AI world, there is an ever-expanding variety of tools, apps, and websites that are available to marketers that aim to improve the customer experience. We’ve updated our 2020 Artificial Intelligence Map to include the latest artificial…
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The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…
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The major drive for marketers today is to get people to immediately click, buy, engage, and consume. However, many companies don’t know the basic channels and tactics when it comes to digital marketing. So, how can you drive success in your e-commerce or omni-channel organization? In his keynote presentation at the NEMOA Fall Summit, CEO…
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Save 50% off with this registration link. We’re excited to announce that we are sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join the New England Direct Marketing Association (NEDMA) for a full day of learning on the…
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NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive sponsored the event with Japs-Olson Company and DMM, and CEO Harry Gold presented his informative session, “Becoming…
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Save 50% with this registration link. Big news! Overdrive Interactive Founder and CEO, Harry Gold, will present his session “Become a Marketing Engineer”, at the New England Direct Marketing Association’s 56th conference on May 16th, 2018. This conference is a one-day event that brings together experts in the field of marketing to share the latest on…
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What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper consent from consumers to collect data and use it. This will affect all types of…
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How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer Journey Webinar on Wednesday, April 25, 2018 at 2pm EDT. In this webinar, you will learn…
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The Ultimate SEO Dashboard for CMOs Live Webinar CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results and reports command high-level interest and support from management? Then this webinar is for you! Register for our Ultimate SEO Dashboard for…
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