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OpenAI Shopping is Set to Transform Ecommerce

by Tyler Rouwhorst May 2, 2025

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” and you’ll see image-rich product cards with prices, star ratings, review summaries, and direct “Buy” links—no ads, no bidding, just data-driven relevance….

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Advertising

Meta Content Policy Update: Analysis & Strategic Response

by Hailey Burnham January 16, 2025

Event Overview Meta announced significant changes to its content moderation policies across Facebook, Instagram, and Threads on January 7, 2025. The key change involves transitioning from third-party fact-checking to a Community Notes model in the US, similar to X’s (formerly…

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Lead Generation

The Imperative of a Digital Strategy Roadmap

by Michael Orlinski August 6, 2024

Key Takeaway To achieve a high return on ad spend (ROAS), balance quick-win bottom-funnel activities with top-funnel efforts that build awareness and nurture prospects. Understand your customer journey, invest in a diverse media mix, and pay attention to clear buyer…

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Lead Generation

Building Better Ads with Competitive Insights

by Michael Orlinski August 1, 2024

Key Takeaway Gain a competitive edge using the strategic insights from Facebook Ads Library, LinkedIn Ad Library, and SpyFu to enhance and optimize your marketing campaigns. Leveraging Facebook Ads Library, LinkedIn Ad Library, and SpyFu for Superior Marketing Strategy The…

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Lead Generation

Leveraging Reddit to Enhance Your SEO Presence

by Ty Velde July 25, 2024

Integrating Reddit into organic SEO services can be highly effective due to its active community and potential to connect your website with a highly engaged audience. Content from Reddit is also actively indexed by search engines and is consistently displayed…

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Advertising

Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

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Marketing

TikTok SEO: Key Tips to Improve Your Rank

by Emma Ceplinskas May 5, 2023

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…

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Marketing

Overdrive Releases the 2023 Artificial Intelligence Marketing Map

by Emma Ceplinskas May 3, 2023

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey. Overdrive has updated the 2023 Artificial Intelligence…

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