Artificial Intelligence

Overdrive Releases The 2020 Artificial Intelligence Marketing Map

By

Artificial Intelligence is rapidly innovating and ultimately changing the way we operate in our everyday lives. With this growing AI world, there is an ever-expanding variety of tools, apps, and websites that are available to marketers that aim to improve the customer experience. We’ve updated our 2020 Artificial Intelligence Map to include the latest artificial…

Read the full article

Artificial Intelligence

MTech Summit 2018

Overdrive to Sponsor 9th Annual NEDMA Marketing Technology Summit

By

Save 50% off with this registration link. We’re excited to announce that we are  sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join the New England Direct Marketing Association (NEDMA) for a full day of learning on the…

Read the full article

Artificial Intelligence

Harry Gold Become a Marketing Engineer

NEDMA’s 56th Annual Conference Recap

By

NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive sponsored the event with Japs-Olson Company and DMM, and CEO Harry Gold presented his informative session, “Becoming…

Read the full article

Artificial Intelligence

Becoming a Marketing Engineer: Crafting the Customer Journey

New Webinar- Becoming a Marketing Engineer: Crafting the Customer Journey

By

How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer Journey Webinar on Wednesday, April 25, 2018 at 2pm EDT. In this webinar, you will learn…

Read the full article