What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper consent from consumers to collect data and use it. This will affect all types of…
Read the full article
How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer Journey Webinar on Wednesday, April 25, 2018 at 2pm EDT. In this webinar, you will learn…
Read the full article
The Ultimate SEO Dashboard for CMOs Live Webinar CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results and reports command high-level interest and support from management? Then this webinar is for you! Register for our Ultimate SEO Dashboard for…
Read the full article
Podcast SEO Checklist Below is an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search results. On-Page Optimizations Target Keyword in URL Target Keyword in Title Tag Target Keyword in Meta Description Introductory Text with 2-3 Summary Bullets Embed Video with a Relevant Image Thumbnail Internal Link…
Read the full article
NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry Gold, and VP of Search, Social, and Analytics, Jeff Selig. The Overdrive booth looks fantastic!…
Read the full article
Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one example that companies have been experimenting with, and many have found success with the messaging…
Read the full article
Save 50% with this registration link. We have some big news! We’re excited to announce that Demandbase has joined Overdrive in sponsoring the New England Marketing Association (NEDMA) 2018 Marketing Technology Summit! Demandbase is an account-based marketing agency that offers solutions to target and close bigger deals with your key accounts. Christine Farrier, Senior Manager…
Read the full article
Schema markup is code, added to your website that adds more information about your website displayed below the title tag. It helps search engines understand your content and better their search result to offer additional information to users. There are three formats of schema markups are common in the most popular search engines. JSON-LD Microdata…
Read the full article
Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This means that organizations should prepare for an AI first world, if not already planned for…
Read the full article
Webinar
Evolve the way you approach digital marketing by discovering the best practices and platforms to use.
Register Now!
Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!
Contact UsWebinar
Evolve the way you approach digital marketing by discovering the best practices and platforms to use.
Register Now!Webinar
Webinar slides and video with tactics CMOs can start using right away.
Get Access!Guide
Created for organizations who want to build their brands on Twitter.
eBook
Get your head around the many advertising options available to digital marketers today.
Get Access!