Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…
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Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint. AI will take email blasts from “one size fits all” to automatically filtering out weak…
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Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly is now available for all users. (Source) When Musical.ly was launched for music and lip-syncing,…
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By Aaron Rothbard & Ian Cappelletti The launching of Google’s most recent website measuring tool, the Mobile Website Speed Testing tool, now allows businesses and website owners to see how their sites rank in terms of mobile-friendliness, desktop speed, and finally mobile speed. Users of the tool will now be able to better understand…
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Social Media trends are ever-changing. And in order to keep up with what’s new in the digital world, it is important to look towards the social media experts for advice. A great opportunity arose on Wednesday June 22nd, 2017 where social media enthusiasts Bob Cargill and Ashley Perssico presented their most recent findings behind some…
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Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all about bringing together the professional cloud and professional network,” Mr. Nadella said in a telephone…
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An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any iceberg is underwater, invisible to the naked eye. And although much of our work is…
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For many marketers in B2B – SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can be questionable. So the most has to be made out of every click you pay…
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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…
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