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original images

Standing Out From the Crowd – Owned Images In Search

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The way people think and process information is changing. Now more than ever, photos and videos—rather than newspapers and books—are the world’s preferred methods of communication. Humans process information visually, and in today’s fast-paced world you have about 50 milliseconds to gain your audience’s attention and trust. The best tool for the job? Striking photographs…

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NEDMA’s 8th Annual Marketing Technology Summit Was A Huge Success!

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NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry Gold, and VP of Search, Social, and Analytics, Jeff Selig. The Overdrive booth looks fantastic!…

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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Chatbot 101

Everything You Need To Know About Chatbots for Customer Engagement

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Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one example that companies have been experimenting with, and many have found success with the messaging…

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Demandbase joins MTech as a sponsor

Big Announcements for the MTech Summit!

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Save 50% with this registration link. We have some big news! We’re excited to announce that Demandbase has joined Overdrive in sponsoring the New England Marketing Association (NEDMA) 2018 Marketing Technology Summit! Demandbase is an account-based marketing agency that offers solutions to target and close bigger deals with your key accounts. Christine Farrier, Senior Manager…

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Artificial Intelligence Marketing Map 2018

Overdrive Interactive Releases New 2018 Artificial Intelligence Marketing Map

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Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This means that organizations should prepare for an AI first world, if not already planned for…

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