Technology Archives - Overdrive Interactive

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The 10th Annual Marketing Technology Summit (MTech) Recap

by Christina Driscoll December 17, 2019

As attendees arrived and waited patiently for the MTech 2019 Summit to begin, you could feel energy and eagerness to learn. This was the 10th Marketing Technology Summit hosted by the New England Direct Marketing Association (NEDMA) but felt as…

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Marketing

New Webinar- Becoming a Marketing Engineer: Crafting the Customer Journey

by arine fereshetian March 29, 2018

How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer…

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Account Based Marketing

NEDMA’s 8th Annual Marketing Technology Summit Was A Huge Success!

by arine fereshetian February 5, 2018

NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry…

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Account Based Marketing

How AI is Reshaping Digital Marketing

by Jeff Selig February 2, 2018

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and…

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Artificial Intelligence

Everything You Need To Know About Chatbots for Customer Engagement

by arine fereshetian January 15, 2018

Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one…

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Account Based Marketing

Navigating Marketing Complexities with Artificial Intelligence

by Jeff Selig January 14, 2018

Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster…

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Event

Big Announcements for the MTech Summit!

by arine fereshetian January 10, 2018

Save 50% with this registration link. We have some big news! We’re excited to announce that Demandbase has joined Overdrive in sponsoring the New England Marketing Association (NEDMA) 2018 Marketing Technology Summit! Demandbase is an account-based marketing agency that offers…

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Marketing

Overdrive Interactive Releases New 2018 Artificial Intelligence Marketing Map

by arine fereshetian January 3, 2018

Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This…

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