Your guide to finding the right marketing agency!
Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the most successful tech B2B companies in the world.
Hiring the right team for your company starts with gathering all your requirements. A good RFP clearly illustrates your company’s goals, project overview, budget, timing, and selection criteria.
A well-written RFP not only helps you to align your requirements but also attract and choose from a qualified pool of agency partners. This RFP will help you create a comprehensive agency RFP and filter out the firms not ready to rise to your expectations.
As stated by Overdrive Interactive CEO, Harry J. Gold, “The Demand Gen Ops map, like our social and search marketing maps, help marketers get their heads around all the tasks and technologies professionals need to launch and maintain a successful demand generation program.”
How to Use the Ultimate Demand Gen RFP?
- Get the RFP: Download it, read it, and feel free to use the questions and content to create your next agency RFP
- Get the sample response: Apply to get our completed version of this RFP to benchmark and compare the RFPs you get back from your RFP participants
As a bonus and to help you further choose a qualified agency, we have custom-created a response to match the Ultimate Demand Gen RFP.
Why apply to get the instant RFP response?
- See how Overdrive would respond to the Ultimate Demand Gen RFP (Download the Ultimate Demand RFP here.)
- Get a benchmark RFP example and see if other agencies can rise to the level of our sample response.
RFP Response Includes:
- Agency profile and specifications
- Sample tech buyer personas
- Sample MarTech audits
- Sample end to end customer journeys
- Sample Demand Gen and ABM media plans and campaigns
- Sample nurture campaigns
- Sample ROI dashboards
- Sample keyword lists and SEO reports
- Agency scorecard
Please feel free to post any images related to the Demand Gen RFP on your blog or site. All we ask is that you link back to this page: https://www.ovrdrv.com/knowledge/ultimate-demand-gen-rfp/