A customer journey audit and optimization process identifies the weakest spots in your customer journey and turn them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract and retain customers
Is your customer journey not generating results? Watch Harry Gold explain the 3 levels of customer journey optimization.
Video Transcript
“I want to talk about the three levels of customer journey optimization. There are really three layers of optimization we look at, but not necessarily in this order.
Media is something we want to dial in quickly because we have clients who are spending a lot of money every day. We want to make sure they’re hitting on the right keywords and targeting the right people. They’re in the right geographies, the right week parts, the right time of the day, and the right price targeting. If your media is not dialed in, that’s the first thing you usually want to dial in right away, especially if you’re spending tons of money.
The Second layer is the technical layer. You want to make sure everything is working. Is your tracking working? Is everything else working? Is your MarTech stack integrated and your leads going where they’re supposed to go? Is your SEO in order? Is there anything messing up Google’s ability to crawl your site?
You want to optimize on the media level, the technical level, and finally, the creative level. Are we putting forward persuasion, action-oriented, creative, that is, escalating people through the sales process and adding velocity to our sales funnel? So, are we connecting them to the right landing pages? Are we making valuable offers? Are we selling the conversation?
These are the three levels of our three layers of customer journey optimization- media, technical, and creative. Those are the three things you must look at.”
To learn how to craft and optimize an entire end-to-end customer journey, watch the full recorded Crafting the Demand Gen Customer Journey webinar and get the slides.
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