Analytics

google keyword planner alternative

11 Alternatives to Google Keyword Planner

By

SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No budget or resources for enterprise SEO tools. You have a limited or range of monthly…

Read the full article

Analytics

brand-awareness-image

14 Ways to Measure Brand Awareness

By

We all know that brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

Read the full article

Branding

Simple Twitter Tips for B2B CMOs

By

Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

Read the full article

Event

NEDMA Annual Conference Handshake

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

By

I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive Interactive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting factoids, mind-blowing marketing revelations, and delicious brownie platters. The conference opened with Nancy Harhut’s…

Read the full article

Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

By

On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of networking and discussions of the latest marketing strategies and tools. Check-in will begin at 8:30…

Read the full article

Branding

B2B Marketing on Social Media

By

It wouldn’t be an exaggeration to say that businesses that use social media to market to other businesses are usually quite buttoned up, restrained and cautious. Those businesses that are marketing to consumers on these very same channels, not so much. That doesn’t mean all B2B marketers are afraid to let their hair down on…

Read the full article