A Brand Awareness campaign tells your audience who you are and how you can help them, while a Demand Gen campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen…

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  Effective creative can enhance your messaging, increase brand recognition, and even drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers.    Video Transcript  “Your audience isn’t seeking you out but…

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  Effective creative can enhance your messaging, increase brand recognition, and even drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers.    Video Transcript    Your audience isn’t seeking you out;…

Read the full article