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AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

 

The American Marketing Association of Boston recently interviewed Overdrive CEO, Harry J Gold for their podcast, Talking Marketing.

 

Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is so important for your marketing strategy. Additionally, Harry will explain the four steps of account-based marketing: Define, Reach, Nurture, and Measure.

 

Watch the interview here:

 

 

Thank you to AMA and Chris Goodnow for having Harry on your show!

 

Let Overdrive scale your marketing efforts.

 
Want to know more about how to optimize your customer journey that will increase your sales velocity? Watch our webinar “Crafting the Demand Gen Customer Journey” on-demand to discover how to lay out an end-to-end journey and experience that drives leads. Or, contact us today to see how we can help you grow your online revenue and branding channels through programs that make real connections with your target audience.

 

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