Marketing

How A Digital Agency Is Like Thanksgiving Dinner

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While the individual foods and decorations of Thanksgiving are great on their own, you need every part to make a full Thanksgiving meal. A digital agency works the same way.   Account Management Bread is warm and accommodates all other food. Account management is the staple of the client-agency relationship. Development  Without a properly built table,…

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Awards

Overdrive Wins at 2017 WebAwards

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We’re excited to announce that we’ve been awarded the Web Marketing Association’s WebAward Competition’s Blog Standard of Excellence and Best Blog Website for our work on Direct2Dell Consumer Blog and Direct2Dell EMC Tech B2B Blog, respectively.         The Team Director of Interactive Services – Overdrive Interactive: Andrew Abrahams Senior Interactive Designer –…

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Advertising

Ads Coming to a Facebook Messenger App Near You

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After successful beta tests in Thailand and Australia, Facebook has decided to go global with Messenger Ads. While some may bemoan this as ad creep, the possibilities this new avenue opens up is beneficial to both advertisers and consumers. After all, connecting consumers whose interests align with a brand’s is what social media marketing is all about. There’s nothing…

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