Jessica O'Brien

Creative Director

Jessica O'Brien, a Creative Director with 14 years of experience, brings a comprehensive skill set to digital marketing creativity. Her expertise spans digital marketing strategy, social media marketing, branding, and email marketing. Jessica creates engaging multimedia content for various digital channels through her proficiency in video production. She crafts compelling narratives that resonate with target audiences across different platforms. Jessica creates digital assets that are visually appealing, intuitive, and effective through her expertise in user experience (UX). She oversees the development of cohesive, multi-channel marketing campaigns that effectively communicate brand messages and drive engagement across various digital touchpoints.

Education

B.S., Broadcast Communications with a Concentration in Video Production and a Minor in Art, SUNY Brockport

Publications

Apple Podcasts: Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth

Honors/Awards

Best Architecture Online Video

Best Consumer Goods Online Video

Best Home Building Online Video

Best Small Business Online Video. | IAC | 2024

Expertise

Digital Marketing

Social Media

Branding

Digital & Print Design

Email Marketing

Video Production

Copywriting

CRO

Landing Page Optimization

User Experience

Creative Strategy

Overdrive Editorial Guidelines

At Overdrive Interactive, we are dedicated to offering unbiased, insightful information rooted in best practices and verified sources. Our content is trustworthy, authentic, accurate, and reliable. Overdrive's editorial guidelines are the foundation of our commitment to quality content. Learn about our editorial policy standards and how we create informative articles.

Blogs by Jessica O'Brien

How to Brand-Safe with AI-Generated Images: Why Getty and Firefly Lead the Way

by Jessica O'Brien October 7, 2024

The rise of generative AI has enhanced how we create and interact with visual content. From speeding up workflows to creating practical design elements, AI has opened up new possibilities for creators and businesses. However, this technological leap forward has…

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Content Marketing

The Importance of Accessibility Online and in Digital Marketing

by Jessica O'Brien September 16, 2024

Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities. It’s important that every member of your audience can consume and…

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Creative

Email Best Practices to Ensure Deliverability, Opens, and Clicks

by Jessica O'Brien June 17, 2024

Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…

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Advertising

The Conversion-Driven Psychology of Color

by Jessica O'Brien February 15, 2022

Marketing is all about motivating someone to take action. Often, that action necessitates a behavior change. Since there have been things to sell, brands have been leveraging the power of color to sell them. Color does a lot of heavy…

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Creative

Infusing Empathy into Demand Generation

by Jessica O'Brien November 12, 2021

A short while back, Adobe sponsored a webinar on the importance of infusing empathy into demand generation marketing. It was, in a word, enlightening. Design, and in its entirety, marketing, should always be positioned in a problem/solution mindset. Your audience,…

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Analytics

6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of digital marketing KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs…

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Media

Curd was the Word on #NationalCheeseCurdDay

by Jessica O'Brien October 16, 2020

The Cheesiest Holiday Around October 15th was #NationalCheeseCurdDay – and like many of you, we previously didn’t know this holiday was…well, a holiday. But, oh what a holiday it turned out to be. Brie-live us when we say, with these…

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Event

NEDMA Annual Conference 2019 Recap Part 2

by Jessica O'Brien May 30, 2019

The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions….

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