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Gain Even More Omni-Channel Presence with Discovery Ads

by Isaac Maurice September 9, 2020

History: Google Discover Google introduced Discover on its mobile home screen back in 2016 to quietly insert itself into the “News Feed” arena along with the biggest social players such as Facebook (Instagram), Twitter, and LinkedIn. Just as YouTube was…

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Media

Encourage Engagement with LinkedIn Conversation Ads

by Eric Carlo June 22, 2020

Why Use LinkedIn Conversation Ads? With the start of the new quarter around the corner, advertisers are looking for new ways to get their audiences to engage with their brand. While LinkedIn has always been a hot spot for B2B…

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Advertising

Overdrive Knowledge Fridays – 20/20 Re-imagined: The Future of Marketing

by Victoria Spero February 5, 2020

Overdrive is starting a new initiative this year to bring in guest presenters and marketing luminaries at least once a month. Our goal is to learn from our industry peers and gain exposure to different perspectives on marketing. Our first…

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Account Based Marketing

How AI is Reshaping Digital Marketing

by Jeff Selig February 2, 2018

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and…

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Account Based Marketing

Navigating Marketing Complexities with Artificial Intelligence

by Jeff Selig January 14, 2018

Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster…

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Advertising

The Future of Search: BrightEdge #Share17 SEO Team Highlights

by keith maxwell May 25, 2017

This past Thursday, May 18th, Overdrive Interactive’s SEO team took a trip to New York for the BrightEdge Share17 conference focusing on the future of SEO, search, and digital marketing. The team learned how the top industry leaders have grown…

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Boston SEO

The Miracle Of Findability

by Jeff Selig January 20, 2017

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online…

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Advertising

The Importance of Social Media Advertising

by Bob Cargill October 6, 2016

Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to…

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