Media Archives

Driving Forward > Digital Marketing Blog

Touchdown or Fumble? Reviewing Super Bowl LVI Commercials

by Emma Ceplinskas February 18, 2022

Did this year’s Super Bowl commercials leave you saying, “oh, yes” like Lizzo or, “uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…

Read the full article

Marketing

Overdrive Releases The 2022 Social Media Map

by Margaret Siebert February 9, 2022

Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a strong Social Media Strategy will be equally important in…

Read the full article

Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the most successful tech B2B companies in the world….

Read the full article

Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

Read the full article

Account Based Marketing

Overdrive Launches the Ultimate Demand Gen Ops. Map

by Monamie Bir December 4, 2020

Explore the skills and technology you need to build the ultimate demand gen ops team! The variety of skills you need to run a competitive organization grows by the day and no organization or team has every capability they need…

Read the full article

Media

Curd was the Word on #NationalCheeseCurdDay

by Jessica O'Brien October 16, 2020

The Cheesiest Holiday Around October 15th was #NationalCheeseCurdDay – and like many of you, we previously didn’t know this holiday was…well, a holiday. But, oh what a holiday it turned out to be. Brie-live us when we say, with these…

Read the full article

Media

Gain Even More Omni-Channel Presence with Discovery Ads

by Isaac Maurice September 9, 2020

History: Google Discover Google introduced Discover on its mobile home screen back in 2016 to quietly insert itself into the “News Feed” arena along with the biggest social players such as Facebook (Instagram), Twitter, and LinkedIn. Just as YouTube was…

Read the full article

Media

Encourage Engagement with LinkedIn Conversation Ads

by Eric Carlo June 22, 2020

Why Use LinkedIn Conversation Ads? With the start of the new quarter around the corner, advertisers are looking for new ways to get their audiences to engage with their brand. While LinkedIn has always been a hot spot for B2B…

Read the full article

Advertising

Overdrive Knowledge Fridays – 20/20 Re-imagined: The Future of Marketing

by Victoria Spero February 5, 2020

Overdrive is starting a new initiative this year to bring in guest presenters and marketing luminaries at least once a month. Our goal is to learn from our industry peers and gain exposure to different perspectives on marketing. Our first…

Read the full article

Older Posts