Account Based Marketing

How AI is Reshaping Digital Marketing

By Jeff Selig

February 02, 2018

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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Account Based Marketing

Navigating Marketing Complexities with Artificial Intelligence

By Jeff Selig

January 14, 2018

Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster Than Humans) is set to make sense and insights into both large and small marketing data…

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Account Based Marketing

The Future of Search: BrightEdge #Share17 SEO Team Highlights

By keith maxwell

May 25, 2017

This past Thursday, May 18th, Overdrive Interactive’s SEO team took a trip to New York for the BrightEdge Share17 conference focusing on the future of SEO, search, and digital marketing. The team learned how the top industry leaders have grown search and SEO into core elements of their marketing initiatives, and what new developments, such…

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Account Based Marketing

The Miracle Of Findability

By Jeff Selig

January 20, 2017

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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Account Based Marketing

The Importance of Social Media Advertising

By Bob Cargill

October 06, 2016

Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to afford to give you a free ride. Organic reach has declined precipitously. Algorithms rule. You’ve…

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Account Based Marketing

Making Your Business More Human on Social Media

By Sarah Berns

September 19, 2016

Simply paying for ads on social media does not mean you will reach your audience; you must have clear and engaging content. When we think about the ongoing trend of targeted, relevant posts on social media, it is important to optimize different content formats. A lot of the content we see on the internet is…

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Account Based Marketing

A Twitter Directory for Digital Marketers

By Rachel Levy

August 03, 2016

By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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Account Based Marketing

“End-to-End Digital Marketing Workshop” – Recap

By Rachel Levy

July 20, 2016

Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the Association of National Advertisers (ANA).  In This 4-hour workshop was made available for office visitors…

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Account Based Marketing

“10 Ways Social Media is New and Different” – Recap

By Rachel Levy

June 27, 2016

Social Media trends are ever-changing. And in order to keep up with what’s new in the digital world, it is important to look towards the social media experts for advice. A great opportunity arose on Wednesday June 22nd, 2017 where social media enthusiasts Bob Cargill and Ashley Perssico presented their most recent findings behind some…

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