Driving Forward > Digital Marketing Blog
Email Marketing – cleverly simple manipulations to make people open your emails
12 Ways to Avoid the Spam Folder
“Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked…
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A Twitter Directory for Digital Marketers
By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get…
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“End-to-End Digital Marketing Workshop” Recap
2016 digital marketing predictions and trends
Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazon’s Firestick and of course the Apple iWatch. Smartphones have become defacto…
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3 Types of Account Based Marketing
5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns
Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.
Overdrive Interactive Wins Big at 2014 IAC Awards
We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards.