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12 Ways to Avoid the Spam Folder

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 “Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked entirely. These global numbers remain unchanged from the company’s 2015 benchmark report.” – Return Path We…

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A Twitter Directory for Digital Marketers

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By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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A review of the End-to-End Digital Marketing workshop

“End-to-End Digital Marketing Workshop” – Recap

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Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the Association of National Advertisers (ANA).  In This 4-hour workshop was made available for office visitors…

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2016 digital marketing predictions and trends

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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

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3 Types of Account Based Marketing

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 Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few options in developing a strategy and lists to tackle an ABM approach to sales and…

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The Digital Advertising Guide is Released by Overdrive Interactive

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Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers ad formats including banners, rich media, video, mobile, search and social, as well as targeting…

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