Awards

A review of the End-to-End Digital Marketing workshop

“End-to-End Digital Marketing Workshop” – Recap

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Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the Association of National Advertisers (ANA).  In This 4-hour workshop was made available for office visitors…

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Awards

Overdrive Interactive Wins Big at 2015 IAC Awards

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We at Overdrive Interactive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats…

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Awards

Dissecting the DNA of the Digital Marketing Budget

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So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

Awards

The Digital Advertising Guide is Released by Overdrive Interactive

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Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers ad formats including banners, rich media, video, mobile, search and social, as well as targeting…

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Awards

Bob Cargill Joins Overdrive

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Overdrive Interactive would like to welcome Bob Cargill to the company as its new director of social media. Cargill comes to Overdrive with more than 20 years of marketing experience, having developed and implemented successful lead-generation campaigns in traditional, digital and social media marketing. “We are thrilled to add such a skilled marketing and social…

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