Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

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Overdrive  Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard examples of: Social connections (fans, followers and subscribers) Social channel views (social site page views,…

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Uncategorized

UPDATE: Video Now Available of May 19 “New Gospel of SEO” Webinar with Harry Gold

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UPDATE: The video recording of Harry Gold’s New Gospel of SEO webinar is now live! This presentation is ideal for individual and company-wide viewing for both marketers who want to expand their knowledge of search engine optimization best practices. We encourage you to share the video with your friends, colleagues and social connections. You can watch the hour-long webinar below, or view…

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Marketing Automation

UPDATE: Video Now Available of April 21 Marketing Automation Webinar with Harry Gold

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UPDATE: The video recording of Harry Gold’s Quick-Start Marketing Automation is now live! This presentation is ideal for individual and company-wide viewing for both marketers who are just beginning their marketing automation education and those who want to expand their current knowledge of the process. We encourage you to share the video with your friends, colleagues and social connections. You…

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Advertising

Overdrive Interactive Wins Big at 2015 IAC Awards

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We at Overdrive Interactive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

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Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session…

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Overdrive

Overdrive Releases 2015 Social Media Map

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Overdrive Interactive has updated our signature Social Media Map to present the most current snapshot of social media in the digital space, including live links to more than 250 websites, mobile apps and tools broken into 23 categories. The map is available as a PDF both on the Overdrive website at https://www.ovrdrv.com/social-media-map and in our Facebook Resource Library….

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Overdrive

Overdrive Sponsors NEDMA’s Wildly Successful 2014 Marketing Technology Summit

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On Wednesday, November 5, 2014, hundreds of direct marketers gathered at the Boston Common Hotel & Conference Center for the 2014 Marketing Technology Summit, hosted by the New England Direct Marketing Association (NEDMA). In only its fifth year, the conference attracted attendees from all over New England, representing fields ranging from technology to health care,…

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Overdrive

Overdrive Releases New Social Media Marketing Guide: 50 Ways to Get Facebook Fans

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On August 7, 2014, Facebook announced that “like-gating” would no longer be permitted, and that all existing like-gates will be abolished on November 5, 2014. This policy change has the potential to cause serious tactical problems for pages that are seeking to grow their Facebook fanbase, as like-gating has been a common fan acquisition strategy…

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Overdrive

Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

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Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge…

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