On August 7, 2014, Facebook announced that “like-gating” would no longer be permitted, and that all existing like-gates will be abolished on November 5, 2014. This policy change has the potential to cause serious tactical problems for pages that are seeking to grow their Facebook fanbase, as like-gating has been a common fan acquisition strategy for years. In light of this upcoming change, Overdrive developed a guide to 50 Ways to Get Facebook Fans, in order to help social media marketers increase their companies’ fan counts on Facebook. None of the 50 of the strategies in this guide will be affected by the anticipated November 5 like-gate ban, and many of the tactics and suggestions listed in this guide can even be applied to other social media platforms, such as Twitter, LinkedIn, Instagram and Google+.
Said Overdrive’s founding CEO, Harry Gold, “While social media marketing is more than just how many fans you have on Facebook, it is still important to be constantly filling your social community with new members.” He added, “Those new members tend to be more highly-engaged and are often the octane in your social media community that drive ROI.”
Created for companies and organization who want to grow their Facebook fan bases, this social media marketing resource includes 50 ideas, including:
- Simple, free tactics
- Paid media-based strategies
- Innovative and unconventional methods