Overdrive

Overdrive Sponsors NEDMA’s Wildly Successful 2014 Marketing Technology Summit

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On Wednesday, November 5, 2014, hundreds of direct marketers gathered at the Boston Common Hotel & Conference Center for the 2014 Marketing Technology Summit, hosted by the New England Direct Marketing Association (NEDMA). In only its fifth year, the conference attracted attendees from all over New England, representing fields ranging from technology to health care,…

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Overdrive

Overdrive Releases New Social Media Marketing Guide: 50 Ways to Get Facebook Fans

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On August 7, 2014, Facebook announced that “like-gating” would no longer be permitted, and that all existing like-gates will be abolished on November 5, 2014. This policy change has the potential to cause serious tactical problems for pages that are seeking to grow their Facebook fanbase, as like-gating has been a common fan acquisition strategy…

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Overdrive

Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

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Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge…

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How to Structure a Productive Brainstorm

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As marketers, our world is based in ideation.  How these ideas are developed and flushed out can sometimes be a time consuming marathon of chatter or worse, a silence  that makes you panic. Fear not, this process doesn’t need to be painful or drawn out.  Follow these five steps and you’ll be conducting efficient and effective brainstorming…

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The Power of Transmedia

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Every brand has a story to tell. But what if pieces of that story were told from various social channels? What if your brand created a mythos that allowed people different entry points to follow sub storylines, as well as allowed for user generated content to broaden out the world and reach multiple demographics? This…

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