Driving Forward > Digital Marketing Blog

Passion is the Best Persuasion

In the world of marketing and in life, we all acquire persuasive moxie, it’s a survival skill. People view persuasion in different ways – for example, a salesman making cold calls verses a creative director presenting a new campaign or idea. However you choose to use your powers of persuasion there is one steadfast approach I’ve always based my presentations around – passion.

Dev Tool:

Request: author/shawkes
Matched Rewrite Rule: author/([^/]+)/?$
Matched Rewrite Query: author_name=shawkes
Loaded Template: archive.php