Advertising

Passion is the Best Persuasion

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In the world of marketing and in life, we all acquire persuasive moxie, it’s a survival skill. People view persuasion in different ways – for example, a salesman making cold calls verses a creative director presenting a new campaign or idea. However you choose to use your powers of persuasion there is one steadfast approach I’ve always based my presentations around – passion.

E-Commerce

Mobile Commerce – It’s Heating Up!

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The chatter around the growth of mobile commerce has been endless and at times unnecessary.  However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report. According to their report, many key factors will be playing a role in Smartphone adoption worldwide.  While people from emerging countries are starting to…

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Advertising

How to Structure a Productive Brainstorm

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As marketers, our world is based in ideation.  How these ideas are developed and flushed out can sometimes be a time consuming marathon of chatter or worse, a silence  that makes you panic. Fear not, this process doesn’t need to be painful or drawn out.  Follow these five steps and you’ll be conducting efficient and effective brainstorming…

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Social Media

The Latest Social Experience – “The New Hive”

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The New Hive is a fantastic new user friendly experience that allows you to build one-off website pages to express yourself – no HTML skills required. This simple drag and drop user interface enables you to layout your page, customize and add any assets you want – video, photos, audio, etc.