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Ads Coming to a Facebook Messenger App Near You

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After successful beta tests in Thailand and Australia, Facebook has decided to go global with Messenger Ads. While some may bemoan this as ad creep, the possibilities this new avenue opens up is beneficial to both advertisers and consumers. After all, connecting consumers whose interests align with a brand’s is what social media marketing is all about. There’s nothing…

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How MicroCopy Can Improve Your SEO

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What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on your website? Improve your website’s SEO with MicroCopy in mind. These small details, or more precisely –…

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data meets marketing

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

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Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase  In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint. AI will take email blasts from “one size fits all” to automatically filtering out weak…

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The Importance of Social Media Advertising

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Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to afford to give you a free ride. Organic reach has declined precipitously. Algorithms rule. You’ve…

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