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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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Future of Search and AI Presentation: Fall 2017 MoNage Conference

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Overdrive was honored to be chosen as a speaker on the Future of Search and AI for the Fall 2017 MoNage conference held here in Boston. The Fall 2017 MoNage conference took place Oct 24-26, 2017 at the Boston Public Library, and covered: AI, Blockchain, ChatBots, Communications, Industry Perspective, Marketing, and Messaging. The conference speakers and industry…

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Ads Coming to a Facebook Messenger App Near You

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After successful beta tests in Thailand and Australia, Facebook has decided to go global with Messenger Ads. While some may bemoan this as ad creep, the possibilities this new avenue opens up is beneficial to both advertisers and consumers. After all, connecting consumers whose interests align with a brand’s is what social media marketing is all about. There’s nothing…

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How MicroCopy Can Improve Your SEO

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What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on your website? Improve your website’s SEO with MicroCopy in mind. These small details, or more precisely –…

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