Okay, we so often get asked, “Should we have localized landing pages or one national landing page?” Well, the answer is not that simple in terms of a straight local or national landing page strategy. Often, it’s a mix of…
Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…
Millions of people use social media daily to share information, make connections, and explore new interests, so maintaining a strong social media presence is of utmost importance in 2023. This requires marketers to thoughtfully assess their social strategy and prioritize…
Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. Including the good, the bad, and the “what did I just watch,” we’re breaking down Super Bowl…
To compete and win in today’s digital-first marketplace, one needs to fire all cylinders all the time. They must be in all the content and decision stops along the customer journey. An end-to-end digital team empowers companies to capture…
Overdrive Interactive CEO Harry J. Gold explores the power of one simple question – “And Then What?” Learn how this one question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…
Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact points of optimization. Video Transcript “As a digital marketer. Once you stand…
Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation is used to drive awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of…
There are four questions marketers can ask themselves every day to be successful. Overdrive CEO Harry J. Gold speaks about these four questions and how to incorporate them into your daily routine. Video Transcript “There are four questions that…